Ang disenyo na Miga Disenyo ng Brand Identity ni Xue Li ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2023 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

BronseGrapika· 2023

Miga Disenyo ng Brand Identity

ni Xue Li

Kliyente: Today Design Consultants (Shenzhen) Co., Ltd

Nagwagi ng A' Design Award na Bronse sa Kategoryang Grapika

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Mga Kulay

Ang Disenyo

Tungkol sa Miga Disenyo ng Brand Identity

Ang Miga ay isang disenyo ng brand identity na binuo para sa isang brand ng elektronikong sigarilyo. Ang na-update na identity ay nagpapahusay sa typeface at nagbubuklod sa logo, na nagbibigay ng agarang impresyon ng brand. Para sa mga letrang Latin, ang mga ratio ng stroke at anggulo ng mga gilid ay inayos upang ang logo ay maiugnay nang malapit sa isang simbolo ng ngiti at maalala ang balangkas ng mga baging ng melon. Para sa mga karakter na Tsino, ang mga stroke ay pinagsama gamit ang parehong mga simbolo at ang espasyo ay pinapantayan, na bumubuo ng mga hugis na bilog at madaling basahin. Ang vector logo ay maaaring i-print sa kahit anong laki at gamitin sa maliwanag o madilim na background.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Miga Disenyo ng Brand Identity ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Miga Disenyo ng Brand Identity ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Miga Disenyo ng Brand Identity ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: MIGA is a brand offering better aesthetic value, fun, portability, intelligence and affordability to smokers, with a view to bringing pleasure to users and enhancing their experience of life attitude. The updated version of brand identity design optimizes the typeface design and makes logo more unified, delivers an intuitive brand impression to user, refreshes and diversifies the perceived feelings.
Mga Sukat at Packaging: It can be typewritten or printed on any size and material.
Mga Tag: Visual identity, Typeface, Brand design, E-Cigarette, Logo design, MIGA, Corporate identity, Typesetting
Teknolohiya sa Produksyon: The updated version of brand identity design optimizes the typeface design and makes logo more unified. For the English font, the stroke ratio and corner angle are adjusted to make the overall visual elements more filled, cause the logo and the smile symbol more relevant, highlight the profile of melon vines, and increase the visual proportion of the smile symbol. For the Chinese font, strokes are designed in conjunction with super symbols, the spacing between strokes is regulated, the characters are round in shape and perceived as a better design, and the whole character pattern structure is retained, making the typeface design more recognized. The whole set of typeface design reconciles visual language in respect of stroke profile.
Hamon sa Disenyo: The key point of this design is to create a simple and modern logo which is intended to transmit more information. The Chinese name of MIGA is a concrete object that is made a part of the brand logo design, mediocre or unduly complex form would not convey the spirit of the brand. After subsequent research and study, we personalize and upgrade the brand according to the specific needs, giving it a distinctive and final identity.
Pananaliksik: Youths in small towns and the new generation of consumers growing up in the context of consumption upgrading and internet access are lively, bold and prefer taking challenges and trying new stuffs. This package is designed to represent the appearance in a more innovative, bold and recreational way, leaving a deeper impression on consumers. MIGA’s package is well-positioned to stand out of the homogeneous competition in the E-cigarette market.
Inspirasyon: E-cigarette is an innovative electronic consumer product with ever-increasing accessibility around the world. Because consumers are now more conscious about health and well-being, the FMCG product E-cigarette is required to win the favor of consumers which is considered the key to opening up the E-cigarette market. To stand out from the homogeneous market competition, a new brand identity is conferred to MIGA, and we also make a connection between logo and intended elements.
Daloy ng Operasyon: The new brand identity is an ensemble of super symbols, and the smile logo signifies the perceived pleasure and stimulates interaction with the brand. The vector logo serves many purposes which can be used on light or dark backgrounds, or suits the needs of brand marketing in various forms.
Mga Miyembro ng Koponan: Li Xue
Today Design