Bamboo Craft Festival Ang Paglalarawan Sa Pagsasalaysay Ng Arkitektura by Wing Sze Wincy Kung

Bamboo Craft Festival Ang Paglalarawan Sa Pagsasalaysay Ng Arkitektura by Wing Sze Wincy Kung is a highly esteemed winner of the very prestigious 2023 A' Design Award na Pilak in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.

PilakGrapika· 2023

Bamboo Craft Festival Ang Paglalarawan Sa Pagsasalaysay Ng Arkitektura

by Wing Sze Wincy Kung

Client: Wing Sze Kung

A' Design Award na Pilak Winner in Grapika Category

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Colors

The Design

About Bamboo Craft Festival Ang Paglalarawan Sa Pagsasalaysay Ng Arkitektura

Bilang tugon sa malawak na urbanisasyon ng Hong Kong at ang nagresultang pagkawala ng pagkakaiba-iba ng kultura nito, ang A Bamboo Craft Festival ay idinisenyo na may malawak na matataas na pansamantalang mga plataporma at istruktura ng kawayan, na lumilikha ng isang urban spatial na pagdiriwang upang mapanatili at muling pasiglahin ang mga lokal na kultura ng buhay sa kalye, tradisyon, at craftsmanships. Ang pagdiriwang ay ginaganap taun-taon at naglalayong hikayatin ang publiko na maranasan at tuklasin ang mga lokal na kultura ng kalye at pagkakayari sa pamamagitan ng mga workshop at pagtatanghal, na nagpapakita ng diwa ng Hong Kong.

The Recognition

About the A' Design Award na Pilak

Ang Bamboo Craft Festival Ang Paglalarawan Sa Pagsasalaysay Ng Arkitektura ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Bamboo Craft Festival Ang Paglalarawan Sa Pagsasalaysay Ng Arkitektura ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Bamboo Craft Festival Ang Paglalarawan Sa Pagsasalaysay Ng Arkitektura ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In response to the sweeping urbanization of Hong Kong and the resulting loss of its cultural diversity, A Bamboo Craft Festival is designed with vast elevated bamboo platforms and structures, creating an urban spatial celebration to preserve and revitalize the local traditions and craftsmanships, the festival takes place annually and aims to engage the public to experience and explore local street cultures and craftsmanship, through workshops and performances, embody the spirit of Hong Kong.
Dimensions & Packaging: Dimension of the illustration poster:
594mm x 841mm x 7 pieces
1000mm x 430mm x 2 pieces
Dimension of the storybook:
210mm x 210mm x 7 books
Tags: illustration, narrative, visual communication, architecture, cultural heritage, craftsmanship,
Production Technology: printed materials: printed illustration, storybook
Design Challenge: The design process was not always easy and I encountered different challenges during the design process. I think the biggest challenge is the scale of spatial design, bamboo structures, and composition of narrative illustration. To overcome these challenges, I tested different bamboo structures and modify the design for improvement. Besides, I explored and learned the composition of traditional Chinese painting and contemporary illustration and developed my narrative illustration.
Research: More old shops and street stalls in Hong Kong are being demolished and eliminated due to rapid urbanization, and this inspired me to research and design to preserve the local traditions. I conducted a site analysis to study and draw 50 streetlife activities. In addition, I went to the craftsmanship store and talked to the craftsmen. I was inspired by their passion for crafts and this motivated me to transform this spirit of craftsmanship, and cultural assets into design.
Inspiration: Having witnessed and observed a gradual disappearance of cultural heritages due to rapid urbanization, I have a strong commitment to preserving and revitalizing these diversified and valuable cultural practices, traditions, and craftsmanship. Since I am keen on exploring design with illustration integrating with architectural elements, I designed a festival space to create a set of narrative illustrations for this festival celebration to raise public awareness of cultural preservation.
Project Duration: The project started at Jan 2022 and finished at June 2022 in Hong Kong
Operation Flow: The illustrations explore the festival experience such as the spirit of craftsmanship in the construction process, the dragon dance performances, bamboo wonton noodles, the craftsmanship and street life cultures, the dismantling process of the temporary bamboo structures at the end of the festival, and the recycle and reuse of bamboo.
Besides, A 3D video is created which transforms the 2D illustration into a 3D interactive space. It engages people to experience the vibrant festival immersively.
Image Credits: Wing Sze Wincy Kung