Snow Peak Biswal na Pagkakakilanlan by Yunnan Tech and Business University

Snow Peak Biswal na Pagkakakilanlan by Yunnan Tech and Business University is a highly esteemed winner of the very prestigious 2023 A' Design Award na Pilak in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.

PilakGrapika· 2023

Snow Peak Biswal na Pagkakakilanlan

by Yunnan Tech and Business University

Client: Yunnan Tech and Besiness University

A' Design Award na Pilak Winner in Grapika Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Snow Peak Biswal na Pagkakakilanlan

Ang pagkakakilanlan ay mahalagang pamantayan sa pagsusuri ng disenyo ng logo. Ang paggamit ng simpleng wika ng disenyo upang pagsama-samahin ang hotel sa komplikado at nababagong palatandaang Potala Palace ay isa sa mga hamon sa buong disenyo. Ang Potala Palace ay banal na gusali sa paningin ng mga Tibetano. Kaya naman, pinino ng pangkat ng disenyo ang pinaka-kumakatawan na mga haligi bilang mga elemento ng disenyo, at lumikha ng imahe ng three-dimensional na Potala Palace sa pamamagitan ng two-dimensional na pamamaraan, upang ang anotasyon ay naghatid ng malakas na rehiyonal na istilo.

The Recognition

About the A' Design Award na Pilak

Ang Snow Peak Biswal na Pagkakakilanlan ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Snow Peak Biswal na Pagkakakilanlan ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Snow Peak Biswal na Pagkakakilanlan ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: LHASA HOSTEL (Potala Palace) is located on the east side of the Potala Palace, the well-designed feature viewing room can enjoy the beauty of the Potala Palace without leaving home, open the automatic curtains Potala Palace slowly appear in front of you, has always been loved by everyone.
Dimensions & Packaging: This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
Tags: Tibetan, Potala Palace, Hotel, Visual Identity, Territoriality
Production Technology: The logo on all paper promotional materials adopts embossing technology, and the light and shadow of the logo are used to create a three-dimensional effect.
Design Challenge: Identity is an important attribute in logo design. How to use concise design language to integrate the hotel with the complex and changeable landmark - Potala Palace is the biggest challenge of the entire design.
Research: The project focused on how to use refining design elements to closely link the hotel's character with the majestic Potala Palace. Through field research and analysis, the most distinctive pillars of the hotel building were finally used to shape the logo and the hotel's identification system.
Inspiration: As a landmark building in Lhasa and even Tibet, the Potala Palace is a world cultural heritage, and it is the most sacred building in the eyes of Tibetans. Therefore, The team chose the basic element of hotel architecture "pillar" as the design element, and created a three-dimensional Potala Palace abstract image through two-dimensional techniques, rendering a strong hotel regional style.
Project Duration: The project started in March 2022 in Kunming and finished in May 2022 in Kunming
Operation Flow: Many hotel bedding is pure white, but the LHASA hotel adopts the method of printing and dyeing. Printing the hotel logo and related elements on the bedding cleverly. The brand image of the hotel is and enhanced through personalized design techniques.
Team Members: Liu Kaiyi
Zhang Weiwei