Trip of Tea Ilustrasyon by Yao Wu is a highly esteemed winner of the very prestigious 2024 A' Design Award na Pilak in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.

PilakGrapika· 2024

Trip of Tea Ilustrasyon

by Yao Wu

Client: Beijing Wuyao Cultural and Creative Co. Ltd.

A' Design Award na Pilak Winner in Grapika Category

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Colors

The Design

About Trip of Tea Ilustrasyon

Ang Trip of Tea ay isang pares ng mga ilustrasyon na nilikha para sa isang kumpanya ng tsaa mula sa Tsina. Ang dalawang obra ay hango sa dalawang makasaysayang ruta ng transportasyon ng tsaa, ang Tea Road of Ten Thousand Miles at ang Maritime Silk Road. Isang kabayo na kinuha mula sa logo ng kliyente ang lumilitaw bilang mensahero sa bawat ruta. Ang anyo ng bawat kabayo at ang disenyo sa siyahan nito ay nagbabago upang isalamin ang mga katangian ng destinasyong lungsod o rehiyon. Kasama rin ang mga eksena ng pag-inom ng tsaa mula sa iba't ibang bansa. Ang mga ilustrasyon ay iginuhit sa pamamagitan ng kamay gamit ang tablet at inilatag bilang isang naka-tile na rolyo na angkop para sa mga poster, postcard at iba pang gamit.

The Recognition

About the A' Design Award na Pilak

Ang Trip of Tea Ilustrasyon ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Trip of Tea Ilustrasyon ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Trip of Tea Ilustrasyon ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These two works are illustration designs created for the famous Chinese tea company "Bama Tea". We combined the most conspicuous horse element in the client's company logo and applied it to the illustration, using it as the main body and the theme of "Revisiting the Road to Tea", with the horse element running through it. It is worth noting that different images of horses and saddles vary, combining different characteristics of tourist destinations and drawing in depth different countries and regions. The entire picture is unfolded in a tiled form to facilitate subsequent graphic promotion and use.
Dimensions & Packaging: The size displayed as a separate illustration work is 3.84m*0.76m using giclee technology. Commercial applications vary in size depending on the type.
Tags: illustration, Bama Tea, Trip Of Tea, Tea Road of Ten Thousand Miles, Chinese tea
Production Technology: The illustrations are created on photoshop using a hand-drawn tablet. This long reel accommodates most size applications. These three parts can be used alone or in conjunction with other derivatives for subsequent commercial applications, such as postcards, posters and other creative works.
Design Challenge: The difficulty in creating this illustration lies in the combination of tea cultures from different countries. It is necessary to avoid cluttering the picture and maintain a unified style without losing its characteristics.
Research: Reference is made to the tea culture of different countries and regions in history, and the entrepreneurial background of the client company is integrated with it. A large number of tea drinking scenes from different countries are integrated into the illustrations to show the tea culture of different countries, and are connected by horses in different postures. The illustrations are colorful and harmonious.
Inspiration: The two illustrations are inspired by the two tea transportation routes in Chinese history, namely the "Ten Thousand Miles Tea Road" and the "Maritime Silk Road", using horses as messengers throughout the route of the Ten Thousand Miles Tea Road.
Project Duration: The project started in Beijing in August 2022 and was completed in Beijing in December 2022
Team Members: Original designer: Yao Wu
Illustration designer: Yuchen Zhang
Illustration designer: Boxing Xie
Graphic designer:Ziyang Zheng
Graphic designer:Zhen Tan
Graphic designer:Huafeng Shi
3D designer:Hao Liao