Ecohiny Branding ni Cansu Dagbagli Ferreira

Ang disenyo na Ecohiny Branding ni Cansu Dagbagli Ferreira ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2024 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

PilakGrapika· 2024

Ecohiny Branding

ni Cansu Dagbagli Ferreira

Kliyente: Cansu Dagbagli Ferreira

Nagwagi ng A' Design Award na Pilak sa Kategoryang Grapika

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Mga Kulay

Ang Disenyo

Tungkol sa Ecohiny Branding

Maaari bang maging cool at masaya ang isang brand ng toilet paper? Ang EcoHiny ay 100% organic na kawayan, sertipikado ng FSC, at pinaka-eco-friendly hangga't maaari. Ang simbolo ng brand ay isang melokoton, at ang mga pagpili ng kulay at typeface ay sumasalamin sa masaya, likas, at malambot na katangian ng produkto. Ang layunin ay paghiwalayin ang brand mula sa iba sa merkado sa pamamagitan ng paggamit ng natatanging color palette. Ang malalim na asul-berdeng kulay, na pinagsama sa melokoton, ay nagbibigay ng mapaglaro na personalidad at naghahatid din ng pakiramdam ng pagiging eco-friendly at sustainability. Ang mga pagpiling ito sa disenyo ay agad na nakikipag-ugnayan sa target na grupo ng customer at lumilikha ng ugnayan sa pagitan ng brand at ng customer.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang Ecohiny Branding ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Ecohiny Branding ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Ecohiny Branding ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: ecoHiny is a newly launched brand of bathroom products made from 100% organic bamboo, FSC certified and soft as a feather. The brand personality is intended to be young, playful and bold. Design conveys eco-friendliness in a unique way. Branding features unique color combination and minimal approach. The product name and features are displayed prominently and in large font size on the packaging, as the product is displayed and sold on online e-commerce platforms.
Mga Sukat at Packaging: 3 sizes for shipping box was designed: 12 pack, 24 pack and 36 pack. Wrap dimensions are R11 x H11
Mga Tag: bathroom, toilet paper, packaging, bamboo, sustainable, eco friendly, packaging design
Teknolohiya sa Produksyon: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as toilet paper wraps and the shipping box were produced by 4 color printing technique.
Hamon sa Disenyo: The challenge was being able to produce the same color for the toilet paper wraps and the shipping box. Even though a propriate Pantone color was chosen, the fact that the wraps and the box has different materials resulted in different printed colors. We had to make adjustment in the trial print phase, to make sure the colors matched.
Pananaliksik: A thorough competitor research was done online and offline. During the research phase we realized that all bamboo toilet paper brands use the same tone of bright green. Our aim was to differentiate the brand from others on the market by using a unique color palette.
Inspirasyon: We created the brand direction inspired by the quirky name of the brand. The brand symbol is chosen as a peach, while the choice of colors creates a fun and playful personality for the brand. Deep blueish green hue, paired with peach, also conveys a sense of eco-friendliness and sustainability. As a typeface, a modern sans-serif font was chosen to convey a sense of simplicity and approachability. The font is legible and easy to read, making it ideal for product packaging and web design.
Tagal ng Proyekto: Project started in April 2022 and finished in April 2023. The products were launched in May 2023
Daloy ng Operasyon: Bamboo toilet paper is a tree free product. It's septic free, soft and strong. The differentiation points from the competitors are being 350 sheet, elemental chlorine free and having a 100% recyclable packaging.