CZBank Youth Speech Contest Pangunahing Tunguhin ng Disenyo by Zhejiang Gongshang University

CZBank Youth Speech Contest Pangunahing Tunguhin ng Disenyo by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 A' Design Award na Bronse in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.

BronseGrapika· 2024

CZBank Youth Speech Contest Pangunahing Tunguhin ng Disenyo

by Zhejiang Gongshang University

Client: CZBank

A' Design Award na Bronse Winner in Grapika Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About CZBank Youth Speech Contest Pangunahing Tunguhin ng Disenyo

Teksto ng Aklat: Ang CZBank Youth Speech Contest ay ang pangunahing visual identity na nilikha para sa taunang paligsahan sa pagsasalita na inoorganisa ng CZBank para sa mga kabataang kalahok. Ang tema ng paligsahan ay ang pagmamana ng kultura tulad ng ugat at ang paglikha ng mas magandang kinabukasan. Pinagsasama ng disenyo ang isang mikropono para sa pagsasalita at mga ugat ng puno sa isang tatlong-dimensiyonal na anyo ng linya. Ang magkakadugtong na hugis at transparent na materyales ay naghahayag ng paghahatid ng pamanang kultural. Ang visual ay pinalawig sa mga poster ng kaganapan, sa venue ng pagsasalita, at sa labas na promosyon, kaya't akma ito para sa media, livestreaming, at gamit sa mismong lugar ng kaganapan.

The Recognition

About the A' Design Award na Bronse

Ang CZBank Youth Speech Contest Pangunahing Tunguhin ng Disenyo ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang CZBank Youth Speech Contest Pangunahing Tunguhin ng Disenyo ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang CZBank Youth Speech Contest Pangunahing Tunguhin ng Disenyo ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Youth Speech Contest of CZBank is an annual important cultural event. The theme of this speech contest is "Inheriting Culture Like Roots, Creating a Better Future". The main participants are young people. Designing a solution that is loved by young people became the main challenge. The creative design concept combines the speech microphone with the roots of a tree in a 3D line form, using intertwined shapes for a blended representation that echoes the theme.
Tags: Culture, Innovation, Competition
Design Challenge: In the field of banking, speech events are usually more traditional and lack visual representations specifically designed for young people. It is rare to find such a youthful visual impression as this design, making it a positive attempt and exploration in the realm of banking speech event visuals.
Research: The design of the main visual for the event took into full consideration the adaptation to various application scenarios in the speech contest. Corresponding design extensions were made for event posters, the speech venue, and outdoor promotions, ensuring that both speakers and audience members can have a visually appealing experience across media, livestreaming, and on-site presence.
Inspiration: In this design, specific elements are incorporated: the metaphorical representation of cultural heritage through the absorption of nutrients by tree roots, the expression of intangible cultural transmission through transparent materials, and the analogy of a microphone to a tree trunk to symbolize the dissemination of speeches, conveying rich implications. The design has a strong visual impact that effectively captures the attention of young people and is well understood.
Project Duration: The project started its design phase in April 2022 and was completed in June 2022. It was officially released in June 2022 as well.
Operation Flow: Speech events are usually more traditional and lack visual representations designed. It is rare to see a visual impression that is as youthful as this design concept. This is a positive attempt and exploration in the realm of banking speech event visuals. With CZBank's strategic shift towards targeting young people as their customer base, the application of this main visual for the event has gained identification from young individuals.
Team Members: Designer: Kan Zhao