Ang disenyo na CDU Hamburg Brand Identity ni Politikwerft Designagentur ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2024 A' Design Award na Bakal sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

BakalGrapika· 2024

CDU Hamburg Brand Identity

ni Politikwerft Designagentur

Kliyente: CDU Hamburg

Nagwagi ng A' Design Award na Bakal sa Kategoryang Grapika

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Ang Disenyo

Tungkol sa CDU Hamburg Brand Identity

Ang CDU Hamburg ay isang brand identity na binuo para sa isang panrehiyong partidong pampulitika sa Hamburg, Germany. Ang identity ay nakabatay sa isang modular na istruktura na sumusuporta sa pare-parehong visual language sa print at digital media. Pinagsasama ng word at figurative mark ang mga letrang CDU sa simbolo ng Hamburg, isang kastilyo na may tatlong tore at dalawang bituin, sa ibabaw ng isang madilim na asul na bilog na carrier surface. Ginagamit din ang figurative mark nang mag-isa, at maaaring punuin ang carrier surface ng mga larawan at kulay. May mga responsive website na ginawa para sa lahat ng yunit ng organisasyon.

Ang Pagkilala

Tungkol sa A' Design Award na Bakal

Ang CDU Hamburg Brand Identity ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang CDU Hamburg Brand Identity ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang CDU Hamburg Brand Identity ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Development of a new visual identity for the German Party CDU Hamburg. The brand relaunch has given the party a new image. It's fresh, open and communicative instead of monotonous, outdated and expressionless. The relaunch affected the entire identity: uniform visual language, responsive websites for all organizational units and contemporary design elements. In this way, the bond with the Free and Hanseatic City of Hamburg and its citizens should be better emphasized.
Mga Sukat at Packaging: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual media.
Mga Tag: Graphics, Illustration, Visual Communication Design, Brand Design
Teknolohiya sa Produksyon: The word and figurative mark of the Hamburg CDU, commonly known as the logo, consists of the word mark CDU and the figurative mark Hamburg symbol.
The elements combine with the figurative mark on a dark blue circular carrier surface to form the word-figurative mark.
The Hamburg symbol shows a castle with 3 towers. The middle tower should symbolize the medieval Mariendom, the two stars on the outer towers, so-called Mariensterne, after St. Mary, the patron saint of the city in the Middle Ages.
The figurative mark is also used on its own. The logo can be individually filled with images and colors as a design element.
Hamon sa Disenyo: The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the party representatives to mainly use abstract shield to express the protection attribute of their brand image.
Pananaliksik: We researched the background of the party, the nature of the city society, the scope of the party's main topics, and the culture of the party, which we integrated into the brand image.
Inspirasyon: The dynamic and modular new brand identity for the CDU Hamburg now gives the party a new image - fresh, open and communicative instead of monotonous, outdated and expressionless. The aim is: How do we shape a modern, social, bourgeois party of the future? The party must speak about tomorrow from today and not from today about yesterday. The new design aroused curiosity and once again presented the party as a cohesive entity that can stand for a modern and liberal city party.
Tagal ng Proyekto: The project started in April 2022 in Hamburg and finished June 2023.
Daloy ng Operasyon: The relaunched brand identity lets people see its party attributes immediately, so that playing a very good brand communication effect.