Rebud Healing Garden Pagkakakilanlan ng Tatak by Jingling Zheng is a highly esteemed winner of the very prestigious 2024 A' Design Award na Bronse in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.
BronseGrapika· 2024
Rebud Healing Garden Pagkakakilanlan ng Tatak
Client: Jingling Zheng
A' Design Award na Bronse Winner in Grapika Category
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About Rebud Healing Garden Pagkakakilanlan ng Tatak
Sa diwa ng pagsasama-sama, lumikha ang ReBud ng mga santuwaryo kung saan makikiisa ang tao sa kalikasan. Nakaugat sa siyentipikong pananaliksik, itinataguyod nito ang kabutihang-kalagayan sa pamamagitan ng lubos na pakikiisa sa kalikasan. Ang mga inklusibong espasyo ay naghihikayat ng pagmumuni-muni, malasakit, at katatagan. Sa loob ng hardin ng paggaling, umuugat ang pag-asa, namumulaklak ang pagbangon, at umuunlad ang pakikipag-isa. Sa ReBud, naghihintay ang salansanan ng mga karanasang mapagpagaling—mula sa mapapahimpas na mga sesyon ng yoga hanggang sa mga intimong interlude sa musika, pagtitipon ng book club, at sining sa bukas na kapaligiran.
The Recognition
About the A' Design Award na Bronse
Ang Rebud Healing Garden Pagkakakilanlan ng Tatak ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Rebud Healing Garden Pagkakakilanlan ng Tatak ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Rebud Healing Garden Pagkakakilanlan ng Tatak ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- ReBud creates inclusive spaces that provide opportunities to connect with nature and cultivate positive values, such as mindfulness, compassion, and resilience. Through the healing garden, ReBud aims to inspire hope, support recovery, and foster a sense of belonging. ReBud offers a variety of therapeutic activities including yoga sessions, intimate musical performances, book club gatherings, and outdoor painting and sketching sessions.
- Dimensions & Packaging
- The sizes vary based on their different uses.
- Tags
- Branding, Branding Identity, Logo, Botanical Garden, Healing, Sustainability
- Production Technology
- ReBud derives its inspiration from the 're-' prefix and 'bud', symbolizing the potential for individuals to bloom once more – emerging afresh from the realms of stress and pain. ReBud's logo is designed around its three core values. At the center, a heart-shaped flower is gently held by two leaf-like palms. The main colors of soothing green and gentle off-white create a healing vibe for visitors.
- Design Challenge
- A challenging aspect lies in establishing sustainability. Maximizing the impact of the peripheral products related to the botanical garden is a major concern during the design process. I aspire for items like tickets and promotional materials to serve more than just a singular purpose, inciting visitors to desire their preservation and repeated use.
- Research
- The research primarily focuses on the branding identity of other botanical gardens and the utilization of sustainable materials.
- Inspiration
- As the pressures of modern life continue to rise, scientific studies reveal that nature plays a pivotal role in both health and recovery. Amidst the urban landscape, offering a botanical garden provides individuals with a more accessible way to connect with nature, escape from stress, and contribute to post-trauma healing.
- Project Duration
- The project started in New York in February 2023 and was completed in April 2023.
- Operation Flow
- ReBud stands out not only for the diverse range of activities it offers within the botanical garden, but also for its commitment to environmental conservation and green living. The admission ticket serves a dual purpose beyond entry access – it features a daily random healing tip and can be reused as a coaster for beverages, promoting sustainability.
- Team Members
- Jingling Zheng
- Image Credits
- Jingling Zheng
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