Hunguest Hotels Pagkakakilanlan ng Brand by Eszter Laki and Reka Imre is a highly esteemed winner of the very prestigious 2024 A' Design Award na Bronse in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.
BronseGrapika· 2024
Hunguest Hotels Pagkakakilanlan ng Brand
Client: Studio NUR
A' Design Award na Bronse Winner in Grapika Category
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The Design
About Hunguest Hotels Pagkakakilanlan ng Brand
Ang Hunguest Hotels ay isang pagkakakilanlan ng brand na ginawa para sa isang grupo ng hotel sa Hungary. Ang pagkakakilanlan ay naghahatid ng pangako sa kalidad at pagkakapare-pareho. Kasama sa gawain ang muling pagdisenyo ng umiiral na logo at ng lahat ng visual na elemento, mula sa signage ng hotel hanggang sa mga nakalimbag na materyales. Marami sa mga hotel ang konektado sa mga spa at wellness center, kaya ipinapakita ng disenyo ang kaugnayan sa tubig. Ang logo ay isang malaking titik na H na hinubog mula sa mga patak ng tubig, at ang pangunahing kulay ng brand ay asul. Gumamit ng letterpress printing, embossed na balat na takip ng menu, at ukit na kahoy na signage.
The Recognition
About the A' Design Award na Bronse
Ang Hunguest Hotels Pagkakakilanlan ng Brand ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Hunguest Hotels Pagkakakilanlan ng Brand ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Hunguest Hotels Pagkakakilanlan ng Brand ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Through their new brand design, Hunguest wanted to communicate their commitment to quality and consistency. Creating this new identity involved redesigning the existing Hunguest logo as well as all the visual aspects, from the hotel signages to the printed materials. Since many of the Hunguest hotels are connected with spa and wellness centers, it was important to show the connection with water: the logo is a capital H made up of drops of water, and the main brand color is blue.
- Tags
- hotel branding, wellness and spa, letterpress, Hungary
- Production Technology
- To express the Hunguest commitment to quality and taste, we had the opportunity to use high quality print techniques, such as letterpress printing on the businesscards and door hangers, embossed leather menu covers, and engraved wooden signages. These natural elements and textures further emphasized the brand's history, traditions, and connection to nature.
- Inspiration
- We were asked to create a new identity for Hunguest Hotels, a leading Hungarian hotel brand. It’s a huge honor for us to work on such a significant project for a well-known and respected brand that has hotels all over the country. With Hunguest's wide reach we knew that every little detail of the design would be experienced by many people.
- Project Duration
- The project started in 2020 in Hungary and finished in 2023.
- Team Members
- Eszter Laki, Réka Imre
- Image Credits
- photographs by András Zoltai and Zoltán Gali
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