Ang disenyo na Hand over Hand Brand Identity ni Yiwen Zhang ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2024 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

BronseGrapika· 2024

Hand over Hand Brand Identity

ni Yiwen Zhang

Kliyente: Hand over Hand

Nagwagi ng A' Design Award na Bronse sa Kategoryang Grapika

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Ang Disenyo

Tungkol sa Hand over Hand Brand Identity

Ang Hand over Hand ay isang brand identity na nilikha para sa isang tagapagbigay ng mga serbisyong espesyal na edukasyon. Pinapanatili ng identity ang mga elementong gawa-kamay na kamay at libro mula sa naunang logo upang mapangalagaan ang pagpapatuloy at pagkakakilanlan. Ang Analogue, isang modernong typeface na may malambot na kurba at mataas na contrast na mga letterform, ay sumusuporta sa isang palakaibigan at madaling lapitang tono. Ang mga geometric cut na bilog at parisukat ay lumilikha ng balanseng komposisyon na sumasalamin sa pagkakaiba-iba ng rehiyon at demograpiko. Inilalapat ang sistemang ito sa social media, mga web page, eBook, outdoor advertising, magasin, packaging, at mga business card.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Hand over Hand Brand Identity ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Hand over Hand Brand Identity ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Hand over Hand Brand Identity ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: As a pioneer in special education services, Hand over Hand helps students excel academically and socially while unswervingly supporting and profoundly dedicating to the future of global education and the challenges faced by 21st century society. Building a brand that continuously inspires and assists people, including children, families, and communities. By reimagining a passionate, vibrant, fun, inclusive, and diverse brand image to embody the core message everyone, everywhere can learn.
Mga Sukat at Packaging: The project is presented in both digital and print formats. The digital component included social media ads, web pages, and eBooks. The part of the print was utilized for OOH advertising, magazines, packages and business cards.
Mga Tag: Corporate Identity Redesign, Website Design, Ebook Design, Social Media Campaign and OOH Ads
Teknolohiya sa Produksyon: Adobe Creative Suite, Figma as the main development tool for this project.
Hamon sa Disenyo: A critical factor in Hand over Hand's marketing evolution is maintaining its appeal to a wide range of demographics and geographies, including individuals with disabilities. Regarding the visual groundwork for conceptualizing brand innovation and future marketing challenges, the main issue is how to ensure consistent marketing and messaging lead to consistent brand identity.
Pananaliksik: Depending on the background of the brand organize the pain points and advantages of the existing brand system and take the case study of the website and social media account by researching its competitors in the education industry. The progress of this project from communication with the brand, and development schedule to testing achievements. Laying the visual groundwork for the brand's future marketing challenges is considered a work outcome.
Inspirasyon: To differentiate from competitors, the hand drawn elements hand and book in the existing logo are preserved to infuse personality, positivity, and unique advantage. Analogue, a modern font seamlessly incorporates hand drawn elements with its gentle curves and high contrast letterforms, mirroring the brand's friendly and approachable personality. The geometric cuts of circular and square elements create a harmonious balance, symbolizing the fusion of regional and demographic diversity.
Tagal ng Proyekto: The project started in July 2023 and finished in Sep 2023, in New York.
Daloy ng Operasyon: Visual language is key to rebranding, motivating and engaging people by creating emotional interactions.
Mga Miyembro ng Koponan: Yiwen Zhang - Creative Director, Brand Designer, Content Creator