Ang disenyo na Gua Gua Xing Qiu Pagkakakilanlan ng Brand ni Sxdesign ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2024 A' Design Award na Bakal sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

BakalGrapika· 2024

Gua Gua Xing Qiu Pagkakakilanlan ng Brand

ni Sxdesign

Kliyente: Guangxi Welfare Lottery Issue Center

Nagwagi ng A' Design Award na Bakal sa Kategoryang Grapika

13,533

Na-verify na Nagwagi ng Parangal

I-verify ang Katayuan ng Parangal para sa #155947

Tingnan sa A' Design Award Press Release Badge ng Parangal

Mga Kulay

Ang Disenyo

Tungkol sa Gua Gua Xing Qiu Pagkakakilanlan ng Brand

Ang Gua Gua Xing Qiu ay isang brand identity na nilikha para sa mga promosyonal na aktibidad ng instant scratch-off lottery sa China. Ang wordmark ay nagbabawas ng mga stroke at inaayos ang istruktura ng mga Chinese character, kaya't napapanatili ang readability habang may nagpapakitang sorpresa kapag tiningnang mabuti. Sinusunod ng mga graphics ang geometric na wika ng logo at ipinapahayag sa abstract na paraan ang scratching area ng isang lottery ticket. Gumagamit ang pag-print ng mataas na kalidad na teknik sa mga recyclable substrate. Ang kumpletong visual system ay naglalarawan ng isang masayang mundo ng scratch-off para sa mga batang manlalaro.

Ang Pagkilala

Tungkol sa A' Design Award na Bakal

Ang Gua Gua Xing Qiu Pagkakakilanlan ng Brand ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Gua Gua Xing Qiu Pagkakakilanlan ng Brand ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Gua Gua Xing Qiu Pagkakakilanlan ng Brand ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: While ensuring readability, by reducing strokes and changing the structure appropriately, the wordmark gives people an unfamiliar sense of amazement and fun after they recognize Chinese characters and look further. The patterns follow the geometric design language of logo and expresses the appearance of scratching area of lottery abstractly. The whole visual system together portrays a scratch-off world that radiates fun and surprises that people are looking forward to exploring and unveiling.
Mga Sukat at Packaging: The minimum recommended size of the logo is 12 mm for physical printing and 100 px for digital display, and in addition, the design contains detailed requirements for the safe area of the logo and the combination of the individual elements.
Mga Tag: Brand identity, Chinese, Instant lottery, Fun, Youthful, Activities offline
Teknolohiya sa Produksyon: GuaGuaXingQiu's minimalist and recognizable design conveys youthful vitality and fun. The materials are produced using sustainable materials to ensure that every entity of the brand is environmentally friendly. The precise execution of high-quality printing techniques on recyclable substrates reflects the brand's commitment to environmental responsibility and the eco-friendly and philanthropic attributes of the welfare lottery industry.
Hamon sa Disenyo: For a long time, the strategy of China's lottery promotional activities has been centered on prize-winning and public welfare. It was a big challenge for the designer to change the client's strategy to focus on fun through practical and reliable data analysis and comprehensive design. It was also a challenge to convey the concept accurately, appeal to young people and avoid under-ageing (minors are not allowed to buy lottery tickets in China).
Pananaliksik: Through data analysis, researchers found that today's Chinese lottery players pay more attention to fun and socializing when purchasing lottery tickets than winning. As a result, a plan was developed to give the lottery a new label by creating a new brand with a fun, youthful theme. Further, the research found that the fun of buying lottery tickets comes from the excitement of chasing change, which became the core concept that ties the whole design together.
Inspirasyon: To solve Chinese lottery industry's difficulties in attracting youngsters, by studying language habits and social preferences of people, project creates a new brand for China welfare lottery's instant ticket promotion activities. The design deconstructs the excitement of seeking changes in dull life, which is the source of lottery's fun. With the visual system, designers build a world of fun and surprises for young players, and make scratching lotteries a new social currency for them.
Tagal ng Proyekto: The project started in March 2023 in Beijing and finished in October 2023 in Beijing.
Daloy ng Operasyon: The brand "Gua Gua Xing Qiu (Scratch-off Planet)" will mainly serve as offline activity zone, hosting the welfare lottery's offline activities and centralizing the focus of them. In designers' visions, the new brand may build a group of young lottery players who regard scratching lottery as a new social trend, which is adapted to the context of contemporary Chinese Internet culture, and make scratching lottery tickets a topic of young culture.
Mga Miyembro ng Koponan: Xiao Xiao
Pan Li
Huang Hao
Chen Xu
Dr. Zhang Rong
Wu Fangbo
Hao Qian
Zhou Qian
Tian Jianing
Lin Hongnan
Liu Beibei
Ai Yangyu