Ang disenyo na Yonghe Disenyo ng Brand Identity ni Jan Creation Boutique Co.Ltd ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2024 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

BronseGrapika· 2024

Yonghe Disenyo ng Brand Identity

ni Jan Creation Boutique Co.Ltd

Kliyente: Yonghe Medical

Nagwagi ng A' Design Award na Bronse sa Kategoryang Grapika

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Mga Kulay

Ang Disenyo

Tungkol sa Yonghe Disenyo ng Brand Identity

Ang Yonghe ay isang disenyo ng brand identity na nilikha para sa isang brand na may kinalaman sa medikal na pangangalaga ng buhok. Ang logo ay batay sa Chinese na karakter na He mula sa pangalan ng brand, isang anyo na nagpapahiwatig ng pag-akyat at paglago. Ang simbolo ay binuo mula sa tatlong asul na palaso na may focal point at gradient ng kulay, na nagpapahayag ng patuloy na inobasyon. Ang malalim na asul na medikal na kulay ay nag-uugnay sa brand sa medisina, teknolohiya, at hinaharap. Ang visual system ay dynamic at maaaring iangkop sa iba't ibang setting. Ang layunin ay baguhin ang isang matagal nang itinatag na brand at gawin itong kilala sa mas batang mga customer at mga kababaihan.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Yonghe Disenyo ng Brand Identity ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Yonghe Disenyo ng Brand Identity ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Yonghe Disenyo ng Brand Identity ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Yonghe, a brand with a long history in hair medical field, aimed to break the stereotype of the public by remodelling its visual identity, forming a youthful and highly grouped brand style with special visual memory points. In light of this, the logo design centred around the Chinese character He from the brand name. As a result, a logo with the sense of technology was created through font interpretation and colour selection, expressing the concept and vision of the brand.
Mga Sukat at Packaging: The saturation of the colour blue has come to symbolize the future of medicine and represents an interpretation of the philosophy of the brand. The choice of a more intense shade of blue, known as medical blue, further distinguishes the visual experience for users. At the same time, upgrading this colour reflects the concept of returning to the essence of medical care, which is the goal of Yonghe.
Mga Tag: Brand identity design, VI design, logo design, brand identification, hair medical brand
Teknolohiya sa Produksyon: The brand super symbol of Yonghe is modelled after the Chinese character He. It is constructed using three blue arrows with a focus and colour gradient. This design gives consumers the impression of perpetual innovation and breakthroughs. The VI visual is dynamic in various settings, reflecting the sense of growth, technology, and the future of Yonghe.
Hamon sa Disenyo: The challenge was the remodeling of the visual identity of the brand, aimed at creating a unique and recognizable design. The design team recognized the fundamental strength of the brand in breaking industry standards and exploring technological advancements. As a result, the design utilized the Chinese character He in the brand name, which was transformed into an arrow representing positivity, enhancing the visual identity of the brand with a sense of freshness and attraction.
Pananaliksik: The typical visual representation of hair medical brands often employs a restricted format of the Chinese brand name with pinyin, resulting in monotony. As the market evolves, demand for hair implant services has expanded beyond the conventional older male group to include younger and female customers. Consequently, it has become necessary for brands to establish unique logos that align with the aesthetic preferences of their target audience to better reflect the pursuit of the brand.
Inspirasyon: The new logo of the brand stems from the brand name and its philosophy. The Chinese character He has inspired the logo, symbolizing upward growth. It conveys the idea of aiding customers in nurturing their hair growth like seedlings. Furthermore, the brand aims to establish a future medical lab that combines medicine and aesthetics. The design employs blue, known for its technological and symbolic significance in the medical field, to echo the futuristic orientation of the brand.
Tagal ng Proyekto: The project was developed in Beijing in October 2022 and officially released in April 2023.
Daloy ng Operasyon: The new VI design utilizes the Chinese character He as the carrier of the memory of the brand. Through symbol changes and colour selections, it creates a visual hammer exclusive to the brand and unifies the first impression of customers towards the brand. Additionally, the design achieves a multiform, crossfield, and personalized extension, renewing the visual experience for customers. It strengthens the interaction between the brand and users, improving its core competitiveness.
Mga Miyembro ng Koponan: Creative Agency: JAN Creation
Strategy Director: Li Dongqi
Research&Strategy: Li Dongqi, Mou Lan, Chen Jueqian, Ji Zhaoye, Sun Shan
Design Director: Sun Shan
VI Design: Relative Design, Wang Zhiyun, Zhang Yuhang, Wu Yaming
Motion Design: Wen Zi
Relative Design: Kang Jingchen
Supporting Design: Zhang Yuhang, Mou Lan, Sun Shan, Midjourney
Account Management: Chen Jueqian