Pilak Grapika · 2024
Arts Fund Biswal na Identidad
by Zeyu Wu
- A' Design Award na Pilak 2024 in Grapika
- CLIENT: Yilin Wang
- Estimated Number of Design Views: 93,335
- Verification code 22B0385F77 · Verify this award
Colors
About Arts Fund Biswal na Identidad
Ang Arts Fund ay isang sistema ng biswal na identidad na nilikha para sa isang programa sa pagsasanay ng talento sa disenyo ng karakter. Pinagsasama ng disenyo ang mga letrang CUZ sa mga tradisyonal na motif ng operang Tsino. Ang mga elementong Tsino ay inilagay kasama ng mga letrang Latin upang ipahayag ang kultural na palitan sa pagitan ng Silangan at Kanluran. Ang kabuuang balangkas ay sumusunod sa istilong Swiss internationalist, na sinisira naman ng mga anyo ng letrang CUZ, na nagbibigay ng anyong parehong functional at post-modern. Ang sistema ay inilalapat sa mga poster, flyer, imbitasyon at banner. Layunin nitong ibahagi ang kultura ng operang Tsino sa mas batang madla.
About the A' Design Award na Pilak
Ang Arts Fund Biswal na Identidad ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Arts Fund Biswal na Identidad ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Arts Fund Biswal na Identidad ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.
Press Kit
- Unique Properties
- This project is a visual system for the Communication University of Zhejiang for the China Arts Foundation's Character Design Talent Training Programme, combining CUZ with the traditional motifs of Chinese opera and combining Chinese elements with Latin letters to express the cultural exchange between East and West. The overall visual framework is built around a Swiss internationalist style, which is broken up by CUZ, making the design both functional and post-modern in its visual form.
- Dimensions & Packaging
- The common specifications of posters are A1, A2, A3, etc. The size depends on the need, and can be made of paper, plastic, airbrush and other materials. Flyers are smaller in size, usually A4 or smaller, and are usually made of paper, which can be printed, photographed, airbrushed and other treatments. The specifications of invitations depend on the number of people to be invited and the content, such as postcard type, card type, etc. They are made of paper, plastic and other materials, and can be processed by printing, hot stamping, embossing and so on. The specification of banners depends on the length and usage, such as 1 metre, 2 metres, 3 metres, etc. They are usually made of fabric, and can be processed by printing, heat transfer and so on.
- Tags
- regional culture，Tangible cultural heritage，Graphic design
- Production Technology
- The overall visual framework is built around a Swiss internationalist style through typography that is both functional and post-modern in form. The user can clearly identify the message of the poster from the text and experience the opera from the text and the operatic images.
- Design Challenge
- The use of post-modern design forms of traditional culture in the innovation, forming a very unique visual style, so that it is clearly differentiated from other activities of the main visual, appear more unique and artistic, so as to produce a unique visual charm, but also to better promote the brand.
- Research
- Through a strong visual impact, the innovation of cultural redesign attracts the attention of more young people to opera, thus continuously creating a kind of propaganda for traditional culture.
- Inspiration
- The aim of the project is to better disseminate the traditional Chinese opera culture. We combine Chinese characters with Latin characters so that the posters can have a good communication, take Chinese opera culture out and show the world the charm of opera culture.
- Project Duration
- The project started in Hangzhou in February 2023 and will end in October 2023.
- Operation Flow
- The clear message and unique visual format of the campaign's main visual attracted a large number of customers, who were very interested in the campaign, and a series of derivative products, i.e. practical and aesthetic in one, were unanimously well received by users.
