La Gambeta Corporate Identity by Chen Zilong, Yang Chao and Teng Juan is a highly esteemed winner of the very prestigious 2024 A' Design Award na Bronse in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.
BronseGrapika· 2024
La Gambeta Corporate Identity
by Chen Zilong, Yang Chao and Teng Juan
Client: Hengdian College of Film & Television
A' Design Award na Bronse Winner in Grapika Category
Verified Award Winner
Verify Award Status for #157639The Design
About La Gambeta Corporate Identity
Ang La Gambeta ay isang corporate identity para sa isang designer store sa Yiwu, China, na nagbebenta ng mga accessories, pabango, at iba pang pang-araw-araw na gamit para sa kababaihan. Pinagsasama ng logo ang mga letrang L at G sa anyo ng tradisyunal na Chinese knot, isang bilog na estruktura, at mga hugis-hiyas. Ang visual language nito ay hango sa Chinese flower and bird painting, na muling ginawa gamit ang tulong ng artificial intelligence tools. Umaabot ang identity na ito hanggang sa packaging ng produkto, kung saan ang bawat pabango ay kinunan mula sa halamang nakalarawan sa pakete, tulad ng peach, apricot, o bulaklak ng pear.
The Recognition
About the A' Design Award na Bronse
Ang La Gambeta Corporate Identity ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang La Gambeta Corporate Identity ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang La Gambeta Corporate Identity ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The inspiration for the design comes from Chinese flower and bird paintings, with the diversity of flowers, birds, and plants, just like the unique charm of women. Integrate the style of Eastern painting with modern internationalism. As the only high-end designer brand store in Yiwu, China, we are not only committed to showcasing the brilliance of women, but also to strengthening the symbiotic relationship between seduction and nature.
- Dimensions & Packaging
- The general dimensions of the product are 120mm in length, 100mm in width, and 50mm in height. Some products are subject to private customization.
- Tags
- Women's products, cultural and creative, aromatherapy, accessories, daily necessities, elegant, brilliant, confident, environmentally friendly.
- Production Technology
- The fragrance of the product is extracted from the corresponding plants according to the theme of the packaging. More natural and pollution-free.
- Design Challenge
- The designer began a long research, looking for mysterious elements that can awaken women. They dug out from Chinese flower-and-bird paintings and carried out scientific plant extractions of peach blossoms, apricot blossoms, pear blossoms and other plants to create a diversified experience from sight to smell. In order to satisfy To meet the needs of more people, products can be customized so that every consumer has his or her own unique value and charm.
- Research
- This is an Oriental women's product with the theme of Chinese flowers and birds. The designer conducted research and development for the company from brand design to product packaging. The Chinese flowers, birds and flowers are used to reflect the fusion of nature and beauty of Oriental women. The brand value is more about conveying nature. The concept of ecology and female care is a declaration of personality and a reflection of life attitude.
- Inspiration
- This is a designer shop focusing on women's accessories, perfume and other daily necessities. The logo is based on the letters "g" and "L", combined with traditional elements of Chinese knots, symbolizing auspiciousness and happiness, hoping to bring joy and good wishes to customers. At the same time, the design also integrates the characteristics of circular structure and gemstones, showcasing a simple and noble beauty. They use the natural power of these elements to inject unique life and soul into every product, allowing every woman to feel dedication and ingenuity.
- Project Duration
- The project starts in March 2023 in Yiwu, China and will be completed in December 2023.
- Operation Flow
- The logo was produced through professional design software. The core of the logo concept is to convey the connection between the letters L and G. The designer created a secondary creation of traditional flower and bird elements based on artificial intelligence generation, and finally reached a satisfactory level.
- Team Members
- Designer: Chen Zilong
Designer: Yang Chao
Designer: Teng Juan - Image Credits
- Image #1: Chen Zilong
Image #2: Chen Zilong
Image #3: Yang Chao
Image #4: Yang Chao
Image #5: Teng Juan
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