Pilak Grapika · 2024

Heu 70th Anniversary Logo at Sistema ng Visual Identity

by Li Tiebin

A' Design Award na Pilak 2024 in Grapika
CLIENT: Harbin Engineering University
Estimated Number of Design Views: 108,522
Verification code 7EBE4963EA · Verify this award

Visit Site View at A' Design Award Press Release

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About Heu 70th Anniversary Logo at Sistema ng Visual Identity

Matagumpay na ipinapakita ng disenyong ito ang 70 taong kasaysayan ng pag-unlad ng paaralan. Sa pamamagitan ng pag-aaral ng datos at pananaliksik sa kampus, makabagong ginagamit nito ang pamamaraan ng paggamit ng mga totem upang ipahayag ang daloy ng salaysay. Pinagsasama nito ang mga elemento ng historikal na kultura ng paaralan at teknolohiya ng siyentipikong pananaliksik. Ang mga imahe ay pinasimple sa mga simbolo at muling inayos upang ihatid ang mensahe. Pinagsama sa mga alon na linya, bumubuo ito ng isang marangal na 70 logo, na nagpapahusay ng pagkakaintindi sa komunikasyon ng disenyo. Ipinapakilala nito sa mundo ang natatanging ganda at kahanga-hangang mga tagumpay ng paaralan.

About the A' Design Award na Pilak

Ang Heu 70th Anniversary Logo at Sistema ng Visual Identity ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Heu 70th Anniversary Logo at Sistema ng Visual Identity ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Heu 70th Anniversary Logo at Sistema ng Visual Identity ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Press Kit

Unique Properties: In 2023, Harbin Engineering University celebrated its 70th anniversary with the integration of historical elements of the university's development and symbolic graphics representing campus culture in the design of its anniversary logo and visual identity system. The aim was to showcase the university's unique charm and rich heritage while fostering a sense of unity and belonging among students and faculty, and collectively embracing a brighter future for the institution.
Dimensions & Packaging: The design specifications adhere to research, sketching, computer-aided design, ensuring compliance with printing standards, digital multimedia display specifications, and mold production manufacturing standards. In actual application and exhibition, it meets basic advertising display standards and construction display safety standards.
Tags: Logo, Visual Identity, Brand, Anniversary Celebration, University
Production Technology: Simplify complex graphics into clean designs, combining multiple shapes to create new patterns. For flat applications, utilize printing techniques, while for three-dimensional applications, use 3D model files to produce 3D badges. The production process must consider various usage scenarios and technologies.
Design Challenge: Firstly, the school has a rich cultural and historical heritage. It's essential to extract representative elements and express them in tangible forms while maintaining a unified visual presentation technique. Secondly, integrating common aesthetic issues in art to achieve the perfect balance between artistic expression and practical application of the design work is crucial.
Research: The research and collection of historical and cultural information about the school yielded specific data for extracting design languages and elements. By delving into these elements, the school's visual identity was transformed into graphical representations, providing material for the subsequent development of cultural and creative products. This process established a comprehensive approach to school brand visual design.
Inspiration: The design integrates symbolic elements of the university's historical features and campus culture incorporating marine equipment and the school's historical heritage. The intertwining of wave-like lines forms a concise and dignified "70", complemented by the main building of the university and historical time points from 1953 to 2023, creating the visual representation of the logo design. The primary colors are blue and red, symbolizing the ocean and historical heritage.
Project Duration: The project started in April 2022 in Shanghai and finished in July 2023 in Shanghai, and was exhibited in Harbin Engineering University in September 2023.
Operation Flow: The design project spanned one year, encompassing anniversary-related graphic prints, multimedia displays, and cultural and creative products. Both the design timeline and quality were crucial. With involvement from multiple stakeholders, effective coordination and communication with school departments facilitated the successful delivery of the design on the scheduled anniversary day, receiving acclaim.
Image Credits: Li Tiebin, 2022.