Dreavita Mental Wellness Branding ni Cansu Dagbagli Ferreira

Ang disenyo na Dreavita Mental Wellness Branding ni Cansu Dagbagli Ferreira ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2024 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

BronseGrapika· 2024

Dreavita Mental Wellness Branding

ni Cansu Dagbagli Ferreira

Kliyente: Cansu Dagbagli Ferreira

Nagwagi ng A' Design Award na Bronse sa Kategoryang Grapika

20,229

Na-verify na Nagwagi ng Parangal

I-verify ang Katayuan ng Parangal para sa #158644

Bisitahin ang Site Tingnan sa A' Design Award Press Release Badge ng Parangal

Mga Kulay

Ang Disenyo

Tungkol sa Dreavita Mental Wellness Branding

Ang Dreavita ay isang progresibo at inklusibong wellness brand. Ang visual identity ay inilaan upang maging sensitibo, magalang, at mapag-alaga, na sumasalamin sa inklusibong karakter ng brand. Ang konsepto ay nagmula sa ideya ng malakas na kalikasan at tinatawag itong Simplicity Inspired Resilience. Dahil ang mga pattern ng kalikasan ay nagpapahiwatig ng consistency, lakas, at paglaki, ang branding ay naglalayong ipahatid ang mga mensaheng ito sa pamamagitan ng mga affirmation at minimal design approach. Ang mga ilustrasyon ay nakatuon sa mga pattern ng kalikasan, na nagpapakita kung paano ang paulit-ulit na proseso at resilience ay nagreresulta sa tagumpay sa buhay.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Dreavita Mental Wellness Branding ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Dreavita Mental Wellness Branding ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Dreavita Mental Wellness Branding ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Dreavita is a progressive and inclusive wellness brand dedicated to providing empowering mental health services and resources to underserved communities, fostering emotional healing, personal growth, and a sense of belonging, so that every individual can thrive and embrace a life filled with purpose, resilience and joy.

Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character.
Mga Sukat at Packaging: The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and social media designs.
Mga Tag: wellness, mental, health, psychology, identity, inclusive, community, nature
Teknolohiya sa Produksyon: Three logo versions were created to be flexible to adapt in any graphic media and to underline the brand’s inclusivity. The design thinking method of Diverge and Converge was used. All work was done digitally as vector based assets with Adobe Creative Suite.
Hamon sa Disenyo: The biggest challenge was to reflect Dreavita’s abstract characteristics and find a way to connect with the audience. The aim was differentiating the brand from the usual self-growth brands to create an identity that feels genuinely intimate. Young adults with mental health issues have strong feelings: they want to be understood, and they’re very sensitive. So, something that doesn’t feel real and intimate would be ingenuine. Nature was the biggest inspiration: life passes by it, and it stays there, strong, but not overwhelmingly in your face. Nature gives you power and support on a deeper level.
Pananaliksik: In the research phase, the focus was the needs of people from underserved communities who are looking for emotional support.
Inspirasyon: The concept was born from the idea of strong nature and we called it "Simplicity inspired resilience". As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Frames combined with natural patterns support the growth and resilience feeling. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.
Tagal ng Proyekto: 2 months, 2023, United States and France
Daloy ng Operasyon: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery