Cosmos Datong Disenyo ng Packaging para sa Pagkain ni YeZhang

Ang disenyo na Cosmos Datong Disenyo ng Packaging para sa Pagkain ni YeZhang ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2024 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

PilakGrapika· 2024

Cosmos Datong Disenyo ng Packaging para sa Pagkain

ni YeZhang

Kliyente: Beijing Jiaotong University

Nagwagi ng A' Design Award na Pilak sa Kategoryang Grapika

101,065

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Ang Disenyo

Tungkol sa Cosmos Datong Disenyo ng Packaging para sa Pagkain

Ang Cosmos Datong ay isang disenyo ng packaging para sa isang lokal na brand ng pastry mula sa sinaunang lungsod ng Datong sa Shanxi, China. Apat na set ng tematikong ilustrasyon ang nagpapakita ng mga makasaysayang katangian ng lungsod sa iba't ibang panahon. Pinagsasama ng mga ilustrasyon ang lokal na istilong folk at ang oriental na estetika ng makabagong istilong Chinese, at ginagamit ang tradisyonal na paleta ng kulay ng shadow puppetry ng Shanxi. Ang panlabas na kahon ay gawa sa karton na may makinis na UV coating, hot stamped na teksto, at die cut na mga gilid. Ang gift box ay naglalaman ng tatlong mas maliliit na kahon at nilalayon para sa mga maligayang okasyon.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang Cosmos Datong Disenyo ng Packaging para sa Pagkain ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Cosmos Datong Disenyo ng Packaging para sa Pagkain ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Cosmos Datong Disenyo ng Packaging para sa Pagkain ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: The design team combed through the historical lineage of the ancient city of Datong, and through four sets of thematic illustrations showed the historical features of the city in different periods, which were eventually applied to the product packaging design and derivative materials. The combination of local folk style illustrations and oriental aesthetics of new Chinese style, blended with the traditional color palette of Shanxi shadow art, creates a strong impression of Datong.
Mga Sukat at Packaging: Outer packaging box: 300 * 300 * 70mm
Inner packaging box:
170 * 170 * 55mm
8.5 * 170 * 55mm
260 * 85 * 55mm
Promotion poster: 500 * 700mm
Mga Tag: local characteristics, traditional innovation, shadow puppetry culture, folk style illustrations, new chinese style，oriental aesthetics, brand design, packaging
Teknolohiya sa Produksyon: GREAT HARMONY OF DATONG is a high-end food packaging box consisting of three small packaging boxes. The outer packaging box is made of environmentally friendly cardboard and high-quality paper material, with a smooth UV coating on the surface and good waterproof performance. The gift box text adopts hot stamping technology, and the edges adopt die-cutting technology to maintain the hardness and durability of the packaging box.
Hamon sa Disenyo: The biggest challenge in this design project is how to infuse the rich traditional culture with new vitality, allowing it to create new visual effects. Enable consumers to feel the profound cultural heritage of the ancient city while savoring the delicious pastries.
Pananaliksik: Type: Brand Design Research
Goal: Design a unique pastry packaging with Shanxi folk culture in China
Method: Determine the design style through field investigation, on-site investigation, literature review, data analysis, brand planning, and other methods. This project mainly uses PS and AI software commonly used in graphic design for creation.
Result: The project ultimately identified the brand of GREAT HARMONY OF DATONG, combining the packaging of Shanxi style pastries with traditional shadow puppetry style illustrations, presenting a packaging design with folk customs and new Chinese style.
Effect/Impact: The packaging has been marketed in the Datong Cultural Tourism Scenic Area in Shanxi Province,which has achieved a good social evaluation, received wide media attention and effectively improved the visibility of Datong Ancient City. The successful launch of this pastry gift box not only showcases the perfect combination of local characteristics and traditional culture, but also provides a novel brand experience for the consumer group.
Inspirasyon: "COSMOS DATONG" is a local pastry brand of the ancient city of Datong, and “Datong” symbolizing the Chinese people's enduring pursuit of peace. The main objective of this design is to elevate the product's value and propagate Datong's culture through thoughtful design.
As a business card of local culture and tourism, "COSMOS DATONG" is close to the product and lets consumers intuitively feel the glorious history, bringing them a rich visual experience and a deep emotional connection.
Tagal ng Proyekto: The project started in January 2023, was completed in April. At present, the product has been marketed in food stores and gift shops in Shanxi, China in August 2023.
Daloy ng Operasyon: This product is sold in both online and offline food stores and gift shops. This is a local pastry gift box with traditional characteristics of Shanxi, China, suitable for Chinese people to give as gifts to family and friends on festivals or festive occasions.
Mga Patent: This work is all original images not copyrighted.
Mga Miyembro ng Koponan: Design Director：YeZhang
Art Director：XingxingLi
Art Director：YangMao
Lead Designer：Yelin
Designer：LeSun
Designer：WanqiChen
Designer：YuyangWu
Designer：XiaoYiWang
Mga Credit ng Larawan: This work is all original images not copyrighted.