Ang disenyo na Yuan Li Sheng Huo Disenyo ng Logo ng Brand ni Fullspeed Network Technologies Hangzhou ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2024 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

BronseGrapika· 2024

Yuan Li Sheng Huo Disenyo ng Logo ng Brand

ni Fullspeed Network Technologies Hangzhou

Kliyente: Meituan

Nagwagi ng A' Design Award na Bronse sa Kategoryang Grapika

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Mga Kulay

Ang Disenyo

Tungkol sa Yuan Li Sheng Huo Disenyo ng Logo ng Brand

Ang Yuan Li Sheng Huo ay isang logo ng brand na ginawa para sa isang retail brand na nag-aalok ng mataas na kalidad na pang-araw-araw na mga pangangailangan. Ang logo ay binuo mula sa isang hexagon na nabuo sa pamamagitan ng pagputol ng mga tatsulok mula sa isang kwadrado, na lumilikha ng isang hugis na katulad ng isang kahon na kayang maglaman ng maraming bagay. Ang mga bilog sa loob ng marka ay nagmumungkahi ng maliliit na planeta at sumasalamin sa tunog ng pangalan ng brand. Ang buhay na kulay orange ang nagsisilbing pangunahing kulay, at ang mga karakter ay iginuhit gamit ang malalambot na linya sa pare-parehong anggulo ng paghilig. Inilalapat ang logo sa packaging ng produkto upang suportahan ang pagkilala sa brand sa hanay ng mga kabataang nasa hustong gulang.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Yuan Li Sheng Huo Disenyo ng Logo ng Brand ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Yuan Li Sheng Huo Disenyo ng Logo ng Brand ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Yuan Li Sheng Huo Disenyo ng Logo ng Brand ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: This logo is specially designed for the brand yuanlishenghuo, aiming to establish a youthful and vigorous brand image, promote a positive lifestyle, and meet the aesthetic needs of young people. It combines the brand name with a unique geometric shape, and takes a bright and vibrant orange as the main color, which is visually appealing. This also creates a lasting impression on consumers, thus improving the brand competitiveness in the market.
Mga Sukat at Packaging: Yuanlishenghuo targets young adults aged 20 to 35 as its core audience, who are predominantly keen on self pleasing consumption and are more willing to spend on daily goods with exquisite designs. To cater to their aesthetic preferences, the design team has created an aesthetically pleasing logo radiating vigor, which advocates for an optimistic attitude towards life.
Mga Tag: logo design, vigor, refinement, super symbol, geometric elements
Teknolohiya sa Produksyon: The design team has cut triangles off from a square to form a hexagon as the background of the logo, making it more recognizable and impressive. A vibrant orange as the main color, and the brand name designed with fluid lines, imbuing the logo with a youthful vibe. Additionally, the strokes of characters maintain consistent slant angles, improving overall harmony.
Hamon sa Disenyo: The biggest challenge of this project was aligning the logo with the brand image and concept. The design team has shaped the logo into a geometric figure reminiscent of box for storing articles of everyday use, which suggests that the brand boasts multiple core products featuring wide adaptability to various scenarios, embodying its goal of creating a refined collection store for daily essentials.
Pananaliksik: As society rapidly develops and undergoes digitalization, young people are gradually becoming one of the major consumer forces. To cater to their aesthetic preferences and establish a brand image, the design team has crafted a logo using a vibrant orange, cute circles and a sharp geometric background, which blends modernity with vitality, leading to strong visual impact and reflecting the inclusiveness and creativity of the brand.
Inspirasyon: The Chinese character for yuan in the brand name yuanlishenghuo has the same pronunciation of circle in Chinese. Inspired by that, the logo incorporates circles reminiscent of small planets, which is interesting and pays a tribute to the movie Star Wars.
- The logo resembles a box able to contain multiple items. Such a design suggests that the brand boasts diverse products and can provide solutions for mainstream emergency scenarios.
Tagal ng Proyekto: The project was designed in September, 2022 in Hangzhou, and launched in June, 2023 in Hangzhou.
Daloy ng Operasyon: The brand can imprint this logo on product packaging, which enhances the visual appeal of the products and thus boosts brand recognition and competitiveness in the market. Furthermore, the vigorous logo can resonate emotionally with young people aged 20 to 35, increasing brand favorability and establishing an emotional connection between the brand and consumers.