China In The Classics Promosyonal na Disenyong Grapiko ni Zhou Haiwen, Che Shilong and Guo Cheng

Ang disenyo na China In The Classics Promosyonal na Disenyong Grapiko ni Zhou Haiwen, Che Shilong and Guo Cheng ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2024 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

BronseGrapika· 2024

China In The Classics Promosyonal na Disenyong Grapiko

ni Zhou Haiwen, Che Shilong and Guo Cheng

Kliyente: China Global Television Network Co., Ltd.

Nagwagi ng A' Design Award na Bronse sa Kategoryang Grapika

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Ang Disenyo

Tungkol sa China In The Classics Promosyonal na Disenyong Grapiko

Ang China in the Classics ay isang promosyonal na disenyong grapiko na nilikha para sa isang programa sa telebisyon tungkol sa mga sinaunang klasikong Tsino. Ang mga aklat ang pangunahing paksa ng disenyo. Sinangguni ang mga sinaunang aklat mula sa Silangan at Kanluran, kabilang ang mga Tsinong bamboo slip, mga aklat na tinahi, mga pergaminong balumbon, at mga aklat na may matigas na balat. Ang mga anyong ito ay dinekonstruk at muling isinaayos upang maging simpleng biswal na mga simbolo. Ang mga pamagat ng sampung klasiko ay pinagsama sa sining ng Tsinong kaligrapiya. Gumamit ang kahon-regalo ng espesyal na papel na may pandamang teksura. Tinutulungan ng disenyo ang mga taong may iba't ibang kultural na pinagmulan na maunawaan ang mga aklat at kuwentong Tsino.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang China In The Classics Promosyonal na Disenyong Grapiko ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang China In The Classics Promosyonal na Disenyong Grapiko ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang China In The Classics Promosyonal na Disenyong Grapiko ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: China in the Classics, a show produced by China Media Group, examines the stirring stories of ancient Chinese classics by selecting the most outstanding of these traditional, cultural masterpieces and examining the creation process and core ideology in a form that combines cultural seminars, drama and visualization. It brings the ancient classics alive, demonstrating Chinese wisdom, ethos and values implied in the ancient classics.
Mga Sukat at Packaging: These creative gift articles are for ministerial visits of foreign exchanges and cooperation for the China Media Group. The central theme - China in Classics, contains cultural attributes in terms of gift box packaging form, vision, material, and content. The titles of the ten classics are graphically processed, combining imaginary for overseas publicity of the classics, to form an easy-to-understand visual symbol. The titles are combined with Chinese calligraphy. It refers to traditional Chinese styles, such as Chinese labels, ancient book typesetting, etc. The material uses special tactile paper.
Mga Tag: China, Classics, Heritage, Culture, Creativity
Teknolohiya sa Produksyon: The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc. It is so re-organized into easy-to-understand visual symbols. Viewers can easily feel the historical emotions from the graphics and explore the story behind the graphics.
Hamon sa Disenyo: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal.

In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books.
Pananaliksik: In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, you can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols.
Inspirasyon: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories.
Tagal ng Proyekto: The project started in 2022 in China, and is still promoted and distributed.
Daloy ng Operasyon: In the processing of the classics, the ancient books of the East and the West are referenced, and the books of different materials and binding methods are visually processed.
In the presentation of the text, you can see the word dictionary of Chinese characters from the lines of the book; you can also see The Classics in English. People with different cultural backgrounds can see different worlds, but nonetheless feel the same design concept, with the text arousing people's spiritual resonance.
Mga Miyembro ng Koponan: Zhou Haiwen, Che Shilong, Guo Cheng
Mga Credit ng Larawan: Illustrators, Creators: Zhou Haiwen, Che Shilong, Guo Cheng