Xuannao Master Cha Identidad ng Brand by Chushan Design is a highly esteemed winner of the very prestigious 2024 A' Design Award na Pilak in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.

PilakGrapika· 2024

Xuannao Master Cha Identidad ng Brand

by Chushan Design

Client: Shenzhen Chushan Design Culture Group Co., Ltd.

A' Design Award na Pilak Winner in Grapika Category

83,344
Verified Award Winner
Verify Award Status for #160263

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Xuannao Master Cha Identidad ng Brand

Ang Xuannao Master Cha ay isang brand identity na nilikha para sa isang Chinese na brand ng sparkling tea. Ipinapakita sa logo ang isang panda na nagsasagawa ng Chinese Qi Gong sa ilalim ng karakter ng Qi, na isinulat sa maliwanag na orange na kaligrapiya. Ang pigura ng panda, na pinangalanang Da Qi Xia, ay may marangal na ekspresyon at nagpapahiwatig ng kabayanihan at masiglang diwa. Ang mga katangiang ito ay iniuugnay sa mga bula sa tsaa. Ang kaligrapiya at ang panda ay nag-uugat sa brand sa kulturang Silangan at ginagawang pamilyar ang inumin sa mga lokal na mamimili. Walang takdang sukat ang logo, kaya maaaring iakma ang mga pose at laki nito sa bawat aplikasyon.

The Recognition

About the A' Design Award na Pilak

Ang Xuannao Master Cha Identidad ng Brand ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Xuannao Master Cha Identidad ng Brand ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Xuannao Master Cha Identidad ng Brand ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand logo depicts a panda practicing Chinese Qi Gong under the vibrant orange calligraphy character for "Qi." The IP, "Da Qi Xia" exudes a dignified facial expression, reflecting the serious attitude of Chinese people towards their bubbly tea. Incorporating qualities like heroism, chivalry, and a lively spirit, we metaphorically relate these attributes to the bubbles in the tea, encapsulating the essence of Chinese bubbly tea with the word "Da Qi" – encouraging users to drink "Da Qi Cha" and become great achievers.
Dimensions & Packaging: The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
Tags: Brand Design, Logo Design, Brand Identity, IP Design, Tea, Panda
Production Technology: Rooted in emotional and functional values, the logo's depiction of Qi and the panda is the brand's core identity element and spiritual carrier. The design draws strength from the logo's interesting and dynamic vitality, allowing for the portrayal of different states through the movements of "Da Qi Xia."
Design Challenge: The challenge lies in incorporating the brand's cultural DNA to strengthen the Eastern visual experience. Effective communication with users to convey the brand's values is crucial.
Research: "Xuannao · Oriental Sparkling Tea " is a Chinese bubbly tea brand from Chongqing that creatively explores the world of Chinese original leaf tea, closely following market trends and catering to the youth. Focusing on the core quality of selecting 0 additives high-quality Chinese original leaf tea, the brand resonates with the youth through bubbly vibrations, incorporating 100% seasonal fresh fruit for a unique fruity touch, ultimately becoming the pioneer in "Fresh Fruit Bubbly Tea."
Inspiration: To minimize the foreign cultural unfamiliarity for Chinese consumers and provide a compelling reason to enjoy bubbly tea, we have integrated the expression of the Chinese character "Qi" from Eastern calligraphy. Embracing the national treasure, the panda, practicing Chinese Qi Gong, the brand features a majestic panda IP named "Da Qi Xia" . This symbol injects a healthy and friendly visual concept into the brand, resonating with the essence of the product.
Project Duration: The project commenced in June 2023 in Shenzhen and successfully concluded in December 2023, also in Shenzhen.
Operation Flow: Personalized application of the brand logo in different scenarios provides consumers with varying visual experiences, allowing them to perceive the brand's interesting and dynamic vitality.
Team Members: Yin Peng
Li Linlin
Liu Xingyu
Image Credits: Chushan Design