The National Gallery Visual Identity ni Meng Chu Huang

Ang disenyo na The National Gallery Visual Identity ni Meng Chu Huang ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2024 A' Design Award na Bakal sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

BakalGrapika· 2024

The National Gallery Visual Identity

ni Meng Chu Huang

Nagwagi ng A' Design Award na Bakal sa Kategoryang Grapika

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Mga Kulay

Ang Disenyo

Tungkol sa The National Gallery Visual Identity

Ang National Gallery ay isang visual identity na ginawa para sa pambansang art gallery sa London. Pinalitan ng identity na ito ang isang logo na typography lamang ng isang natatanging graphic mark. Ang bagong logo ay isang double L frame na binubuo ng pitong linya. Ang pitong linya ay tumutukoy sa koleksyon ng mga pintura, na sumasaklaw mula ika-13 hanggang ika-19 na siglo. Nananatiling nababasa ang logo sa minimum na lapad na 0.75 pulgada. Binibigyang-diin ng wordmark ang salitang London upang mapahusay ang visibility nito sa mga online search. Layunin nitong gawing mas madaling makilala ang gallery sa buong mundo.

Ang Pagkilala

Tungkol sa A' Design Award na Bakal

Ang The National Gallery Visual Identity ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang The National Gallery Visual Identity ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang The National Gallery Visual Identity ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: The National Gallery (London) brand redesign is to move beyond the typography-only logo and elevate the institution's visibility and international recognition as a national art gallery. The new logo, a double “L” frame composed of seven lines, represents the collection's paintings spanning the 13th to 19th centuries. The museum's mission is to preserve and enrich this distinct collection, offering a unique view of art history.
Mga Sukat at Packaging: The minimum size requirement for the logo is 0.75 inches wide or smaller.
Mga Tag: Identity Design, Meng Chu Huang, The National Gallery
Teknolohiya sa Produksyon: I began by researching the history of The National Gallery, identifying key themes and concepts that best represent the institution. Subsequently, I engaged in brainstorming sessions and ideation, continuously refining the logo design to ensure it encapsulated the essence of the institute. My aim was to craft a logo that resonated with the values and identity of The National Gallery.
Hamon sa Disenyo: Transform a typography-based logo into an iconic logo.
Pananaliksik: The National Gallery holds significant historical value, housing Western painting collections from the 13th to the 19th centuries. It distinguishes itself from the Tate museum, which focuses on art collections from the 19th century onwards, particularly emphasizing classic aesthetics. While most national galleries highlight initials or architectural features in their logos, The National Gallery's architecture lacks distinctiveness. Hence, I opted to integrate painting elements into the logo, accentuating its unique focus on paintings. The addition of seven lines and framing elements further enhances the logo's representation of The National Gallery. Additionally, we decided to remove "The" and add "London" to improve online visibility, as search results often prioritize galleries from other countries over the London-based institution. We envision the final logo to preserve the classic characteristics of the National Gallery while giving it a more modern direction for global promotion.
Inspirasyon: The remarkable painting collection housed at The National Gallery inspired my mission to boost its global recognition. Upon noticing that online searches often led users to other National Galleries, I saw an opportunity to rebrand and increase its distinctiveness. Drawing from its extensive painting collection, I sought to infuse this essence into the logo design. My goal was to ensure that the logo immediately resonated with visitors as belonging to The National Gallery.
Tagal ng Proyekto: This project started in Feburary 2023 and finished in May 2023.
Daloy ng Operasyon: Creating an iconic logo ensures instant recognition, fostering a lasting impression among audiences. With this rebranding logo, our aim is to enhance The National Gallery's global visibility and recognition.
Mga Miyembro ng Koponan: Meng Chu Huang
Mga Credit ng Larawan: Meng Chu Huang, 2023