Borna Sazegan Pagkakakilanlan ng Brand by Doraj Design House is a highly esteemed winner of the very prestigious 2025 A' Design Award na Bronse in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.

BronseGrapika· 2025

Borna Sazegan Pagkakakilanlan ng Brand

by Doraj Design House

Client: Doraj Design House

A' Design Award na Bronse Winner in Grapika Category

12,587

Verified Award Winner

Verify Award Status for #160893

View at A' Design Award Press Release Award Badge

Colors

The Design

About Borna Sazegan Pagkakakilanlan ng Brand

Ang Borna Sazegan ay isang pagkakakilanlan ng brand na nilikha para sa isang kumpanyang gumagawa ng malalaking istruktura. Ang pagkakakilanlan ay nakabatay sa mga linya, na hango mula sa nagsalubong na mga linya ng metal na istruktura na ginagamit sa konstruksiyon. Ang mga linyang ito ay bumubuo ng mga hugis-hayop kung saan makikita ang mga detalye ng isang istrukturang pambahay. Bawat hayop ay may dalang kahulugan: ang rhinoceros ay sumisimbolo sa lakas at tibay, ang kabayo para sa bilis, ang usa para sa ganda, at ang leon ang namumuno sa grupo. Ang mainit at malamig na mga kulay sa palette ay nagpapahayag ng lakas kasabay ng katahimikan. Ang mga ilustrasyon ay maaaring gamitin bilang mga detalye o sa kumpletong anyo.

The Recognition

About the A' Design Award na Bronse

Ang Borna Sazegan Pagkakakilanlan ng Brand ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Borna Sazegan Pagkakakilanlan ng Brand ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Borna Sazegan Pagkakakilanlan ng Brand ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Considering this brand’s strategies, which emphasize concepts of power and endurance, speed, and beauty in construction, these concepts are conveyed to the audience in the simplest possible form through these illustrations. Based on the brand’s vision, using this illustration technique, the illustrations can be expanded, and other animals with different concepts can be added to the brand’s visual identity.
Dimensions & Packaging: -
Tags: Logo Design, Visual Identity, Branding, Building Structures, Powerful Animals
Production Technology: The main elements in creating the visual identity of this brand are lines. By utilizing the composition of lines, we arrive at animal character forms, within which details of a building structure can be observed. These animals are designed in such a way that they can be used both as a detail of the animals and in their complete form. Also, by considering warm and cool colors in the corporate color palette, it brings a sense of power along with tranquility to the audience.
Design Challenge: The main challenge in designing the identity of this brand was selecting symbols that would allow the audience to understand the brand's strategy upon seeing them.
Research: Based on the brand's strategy, research and information gathering were conducted regarding building structures and animals that could be combined with these structures, in order to create solutions for expressing the brand's strategy.
Inspiration: Borna Sazgan is a powerful team specializing in the construction of large structures. The main inspiration for this design came from metal structures. When metal structures are assembled to build constructions, they create a multitude of intersecting lines from which animal designs have been extracted. Each animal has been a symbol based on the brand's strategy. The rhinoceros symbolizes power and endurance, the horse symbolizes speed, the deer symbolizes beauty, and the lion is the brand's symbol as the leader at the head of all animals, commanding the other animals to build in the field of construction.
Project Duration: The project started in April 2023 in Yazd-Iran and finished in July 2023 in Yazd-Iran
Operation Flow: Considering the concerns of the audience (including speed in construction, power, and endurance of structures) that exist in society, solutions have been symbolically transformed into illustrations of animals. For example, the concepts of power and endurance are evoked in the audience’s mind when they see the illustration of a rhinoceros.
Patents: -
Team Members: Mohammad Roustaei, Amirhossein Paydar
Image Credits: -