Ang disenyo na Boluo Dan Disenyo ng Logo at Brand ni Guangzhou Cheung Ying Design Co., Ltd. ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2024 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

PilakGrapika· 2024

Boluo Dan Disenyo ng Logo at Brand

ni Guangzhou Cheung Ying Design Co., Ltd.

Kliyente: Guangzhou Cheung Ying Design Co., Ltd.

Nagwagi ng A' Design Award na Pilak sa Kategoryang Grapika

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Mga Kulay

Ang Disenyo

Tungkol sa Boluo Dan Disenyo ng Logo at Brand

Ang Boluo Dan ay isang milenaryong pista ng templo, kinikilala bilang isa sa mga pambansang di-nahahawakang pamana ng kultura. Ang logo ay nagsasama ng mga tradisyonal na simbolikong elemento tulad ng pangunahing arkitektura ng South Sea Temple at ang Chinese character na Nan, kasama ang mga lokal na natatanging totem, na nagpapalapad ng artistikong aplikasyon ng brand. Isinasama nito ang Silanganin na pilosopikong konsepto ng Langit bilang bilog at Lupa bilang parisukat, na sumasalamin sa parehong tradisyonal na ganda at kontemporaryong diwa, epektibong nagsusulong ng pagpapalaganap at pag-unlad ng kulturang bayan.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang Boluo Dan Disenyo ng Logo at Brand ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Boluo Dan Disenyo ng Logo at Brand ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Boluo Dan Disenyo ng Logo at Brand ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Boluo Dan, also known as the 'South Sea Divine Birth', is one of the national intangible cultural heritages. It is a folk temple fair formed by people's worship of the South Sea deity and is also the birthplace of the Maritime Silk Road, with a history spanning over a thousand years. The brand construction incorporates distinctive artistic totems such as Vermilion Bird, stone lions, large stone drums, incense burners, ship rudders, and roof tiles, integrating the Eastern philosophical concept of 'Heaven as round and Earth as square'. This creates a brand value system that not only exudes traditional cultural charm but also meets the aesthetic demands of modern audiences.
Mga Sukat at Packaging: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Mga Tag: Logo, Branding, Visual Identity, Graphic Design
Teknolohiya sa Produksyon: Logo and graphics are adapted in various scenarios, such as tickets, stamps, work passes, badges, silk scarves, notebooks, gift box packaging, canvas bags, etc. The process involves foil gold, silk, UV printing, etc.
Hamon sa Disenyo: The brand has a profound historical and cultural heritage, but it has not formed a complete design system. Therefore, the new image design must be standardized, holistic, and continuous in communication, making it lively and interesting while meeting modern aesthetic standards.
Pananaliksik: In the past, Boluo Dan lacks a typical visual cultural symbol, therefore, the logo design, font design, brand color, and extended graphics were all integrated with local folk elements, which had strong visual decorativeness and regional characteristics. In particular, the original totems including the Vermilion Bird, stone lions, large stone drums, incense burners, ship rudders, roof tiles, are redesigned through illustrative forms, condensing the spiritual sustenance and beliefs of the people towards the South Sea Temple.
Inspirasyon: The new logo is based on the geometric form of the Chinese diamond-shaped character Fu (Fu, meaning ‘luck’ in Chinese), drawing inspiration from the planar composition and architectural appearance of the South Sea Temple. It integrates elements symbolizing the Chinese character 'Nan' (Nan, meaning ‘South’ in Chinese), the Southern deity 'Vermilion Bird', the hexagram for fire, seals, and currency symbols into artistic expression, highlighting the regional attributes and folk cultural charm of the millennium temple fair. It also reflects the brand's concept of innovation in heritage reshaping.
Tagal ng Proyekto: The project started in June 2023 in Guangzhou and finished in November 2023 in Guangzhou.
Daloy ng Operasyon: The new brand image design is specially designed for Boluo Dan folk activities, cultural and creative products, sales outlets, online stores and overseas promotion, facilitating the dissemination and development of traditional culture.
Mga Miyembro ng Koponan: Creative Director: Zhiji Dong
Designer: Lu Gu