Giao Hang Tiet Kiem Disenyo ng Tatak by M-N Associates

Pilak Grapika · 2024

Giao Hang Tiet Kiem Disenyo ng Tatak

by M-N Associates

A' Design Award na Pilak 2024 in Grapika
CLIENT: M — N Associates
Estimated Number of Design Views: 113,948
Verification code 159C6A1F9B · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Giao Hang Tiet Kiem Disenyo ng Tatak

Ang transpormasyon ng brand design ng Giao Hang Tiet Kiem (GHTK) ay tunay na kumakatawan sa trapiko at kultura ng Vietnam. Inspirado ng mga gulong ng motorsiklo at mga mapa ng eskinita, ang muling dinisenyong logotype at ang Confident Smile icon ay naghahatid ng kagalakan at katiyakan sa pamamagitan ng digital integration. Ang animated typography ay sumasalamin sa dinamikong enerhiya ng mga urban landscape ng Vietnam, na naglalayong makaugnayan sa lokal na audience sa digital na panahon. Ang makabagong approach na ito ay pinagbabalanse ang pamana at modernisasyon, kumukuha ng diwa ng masiglang urban life ng Vietnam.

About the A' Design Award na Pilak

Ang Giao Hang Tiet Kiem Disenyo ng Tatak ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Giao Hang Tiet Kiem Disenyo ng Tatak ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Giao Hang Tiet Kiem Disenyo ng Tatak ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Press Kit

Unique Properties: Giao Hang Tiet Kiem (Saving Delivery or GHTK) is the biggest and leading logistics and delivery service providers in Vietnam. The brand plays a pivotal role in the logistics ecosystem of Vietnam, offering cost-effective, reliable, and efficient delivery services that cater to the diverse needs of businesses and individuals across the country. In January 2022, the brand was made the Vietnam National Brand, proudly recognized for its reliable and affordable delivery services.
Dimensions & Packaging: Printed in uniforms, helmets, tapes, delivery bags.
Painted delivery vehicles and warehouses.
Signages on buildings
Tags: branding, logistic, dynamic, vietnam, green, digital
Production Technology: We've crafted a dynamic motion for typography appearance, drawing inspiration from the rapid pace of Vietnam's traffic and the vibrant, colorful imagery captured through low shutter speeds. This motion seeks to showcase the beauty of Vietnam's lifestyle in an engaging and energetic manner.
Design Challenge: GHTK's brand transformation integrates Vietnamese traffic and culture with a modernized "Confident Smile" icon for digital appeal. Balancing heritage and innovation, it uses diverse design techniques like digital animation to capture Vietnam's dynamism and resonate with local audiences in the digital landscape.
Research: This abstract explores how Vietnam's dynamic traffic system, defined by lighting, speed, and sound, influences design principles. It investigates incorporating these urban elements into brand elements, colors, and motion graphics to create culturally resonant branding strategies, enhancing brand identity and engagement through urban vibrancy.
Inspiration: Inspired deeply with the vibrancy of Vietnam traffic and transportation system, all influenced elements such as lighting, speed and sound become the design principles for the brand elements, color choice and motions. The logotype draws from motorcycle wheels, alley maps, and transportation. Paired with the Confident Smile icon, it reflects joy and assurance for shippers and users. Dynamic typography mirrors the traffic pace and colorful imagery of Vietnam for engaging motion.
Project Duration: The project was done within 6 months and was launched officially February 2024
Operation Flow: We've explored two operational directions: one focused on efficiency and scalability, streamlining processes for rapid growth and diverse client needs; the other on innovation and customer experience, aiming for unique solutions that enhance engagement. Evaluating these, we aim for a strategy optimizing operations while fostering creativity and customer-centricity, aligning with evolving goals and market demands.