Hwg Campus Lu Sistema ng Wayfinding by Thomas Geissert

Hwg Campus Lu Sistema ng Wayfinding by Thomas Geissert is a highly esteemed winner of the very prestigious 2025 A' Design Award na Bronse in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.

BronseGrapika· 2025

Hwg Campus Lu Sistema ng Wayfinding

by Thomas Geissert

Client: Teamgeissert

A' Design Award na Bronse Winner in Grapika Category

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Colors

The Design

About Hwg Campus Lu Sistema ng Wayfinding

Ang layunin ay lumikha ng isang sistema na may sariling pagkakakilanlan at orihinalidad. Ang sistema ng signage at impormasyon ay may malinaw na wikang pangdisenyo at sumasalamin sa mga elementong arkitektura ng bagong gusali. Ang konsepto ng kulay ay nagpapadali sa oryentasyon. Tinatanggap at iniimporma nito ang mga estudyante sa labas (paradahan, kampus), ginagabayan sila tungo sa mga pasukan at sa loob ng mga gusali patungo sa ninanais na mga departamento at pasilidad. Ang pokus ay sa kalinawan sa pagbasa, accessibility, at pagkilala. Isang solusyon ang binuo na hindi sumusunod sa mga panandaliang uso, kundi matibay sa anyo at pagkamateryal.

The Recognition

About the A' Design Award na Bronse

Ang Hwg Campus Lu Sistema ng Wayfinding ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Hwg Campus Lu Sistema ng Wayfinding ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Hwg Campus Lu Sistema ng Wayfinding ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The aim in designing the new wayfinding system was to create a calm atmosphere and a balanced overall view without creating visual clutter. The choice of typography and icons, as well as the lighting and colour scheme, make it easier for international students to find their way around. The most important means, besides the use of the open Roboto typeface, is the introduction of high-contrast colours. Our focus was on functional and psychological aspects such as good visibility, readability and accessibility.
Dimensions & Packaging: Various dimensions according to the neccessities on-site
Tags: modern, contemporary, reluctant, minimal, plain, timeless
Production Technology: The signage system uses aluminium frames with a concrete base and aluminium panels with contemporary lettering. The logo was milled into the glass fibre reinforced concrete panels. The building numbers are decoupaged and highlighted in different colours. The numbers are illuminated at night.
Design Challenge: Processing and finishing the various materials was the biggest challenge. Laser cut aluminium, powder coated with high performance film, backlit coloured acrylic glass and engraved concrete panels were combined to form a single unit.
Research: A signage system was designed to blend in with the surroundings without being overlooked. For this reason, colours and materials from the architecture and outdoor facilities were taken up, recombined and developed into an independent product.
Inspiration: The aim was to create a system with its own identity and originality. Characterised by a modern, contemporary look with modern, classic typography. The calm appearance is intended to promote safety, confidence and deceleration among students. Contrasting modern design and a clear hierarchy of information characterise this new system. The orientation system is easy to use and makes a positive contribution to the quality of service on the campus.
Project Duration: The design process started in 2015 and the implementation of the signage elements was in 2024.
The site is the campus of the University of Business and Society in Ludwigshafen, Germany.
Operation Flow: The high contrast between the font colour and the background makes the information easy to read. Accessible information boards with tactile lettering have been developed for people with visual impairments.
Team Members: Thomas Geissert
Image Credits: TEAMGEISSERT