Pilak Grapika · 2025

What Next Pagkakakilanlan ng Brand

by Marko Stanojevic

A' Design Award na Pilak 2025 in Grapika
CLIENT: Zero Bureau
Estimated Number of Design Views: 83,319
Verification code 3F7B160337 · Verify this award

Visit Site View at A' Design Award Press Release

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About What Next Pagkakakilanlan ng Brand

Ang panghuling visual na resulta ay naaabot sa pamamagitan ng pagkuha ng simbolo at paggawa nitong tandang pananong sa paglalagay nito sa mas maliit na parisukat sa ibaba (isang kinuhang 1/4 na bahagi ng mas malaking parisukat sa itaas nito) at paglalagay nito sa tipping point habang nananatiling balansyado, lumilikha ng visual na sensasyon ng tensyon sa pamamagitan ng minimal na muling pag-aayos ng mga elemento. Ang What Next logo, pati na rin ang pangalan, ay sa isang paraan ay isang oksimoron, isang tanong at sagot nang sabay-sabay, na lumilikha ng friction. Sa sarili nito, ang logo-sign ay isang simpleng, sinasadyang imperpeksyon at tuwid na sisidlan ng komunikasyon, na nagsusumikap lumikha ng marami gamit ang kaunting pagsisikap na inilaan.

About the A' Design Award na Pilak

Ang What Next Pagkakakilanlan ng Brand ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang What Next Pagkakakilanlan ng Brand ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang What Next Pagkakakilanlan ng Brand ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Press Kit

Unique Properties: Logo takes a symbol > and turns it into a question mark by extracting a piece of a big square and putting it rotated on a tipping point of a remaining smaller square below but remaining in balance, producing a new meaning and creating a visual sensation of tension with a minimal rearrangement of elements.
Dimensions & Packaging: Technically, it is easily producible, makeable, buildable, applicable across various physical or digital forms.
Tags: Logo Design, Branding Design, Visual Identity, Visual Communication, Graphic Design
Production Technology: It is built to meet technical requirements, be an appropriate but intriguing metaphor that is easy to decode and have a simple, clever-twist in execution, hopefully making it distinguishable, relatable, and memorable. As importantly, it is to be a fundamental visual asset generator for the brand, convenient and highly triggering for further seamless creation of various branding assets like bespoke stationary, signage, advertising, memento objects, and so on. It is pushing subtly towards art by enabling playful execution across platforms and expanding the initial brand values further.
Design Challenge: Breathing life into a business consultancy and giving it an emotional layer.
Research: Analysis of peer institutions and companies.
Inspiration: What Next logo is in a way an oxymoron. In keeping with the company name, it is a Question and an Answer depending on which point of view is optimal for the given context, which creates friction. On its own, without the type, the logomark is a simple, deliberate imperfection and a straightforward communication vessel for the company it is representing, in a sense striving to create a lot with little effort and action invested.
Project Duration: Designed in late 2023.
Image Credits: Images designed by Marko Stanojevic, executed/rendered by Marko Stanojevic and Quang Tam.