Chinatown Rebranding Brand Identity, Poster by Zifei Ding is a highly esteemed winner of the very prestigious 2025 A' Design Award na Bronse in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.

BronseGrapika· 2025

Chinatown Rebranding Brand Identity, Poster

by Zifei Ding

A' Design Award na Bronse Winner in Grapika Category

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Verified Award Winner

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Colors

The Design

About Chinatown Rebranding Brand Identity, Poster

Ang Chinatown Rebranding ay isang proyekto ng visual identity at poster na ginawa para sa distrito ng Chinatown sa Los Angeles, California. Ang bagong visual system ay kumakatawan sa kultural na pamana ng kapitbahayan. Ang mga elemento ng disenyo ay nag-uugnay sa makasaysayang kahalagahan ng lumang Chinatown sa modernidad at rebitalisasyon ng bagong plaza. Ipinapakita ng mga graphics ang paghahalo ng kulturang Tsino at Amerikano at itinatampok ang lokal na identidad. Ang bawat poster ay may sukat na 24 by 36 pulgada. Nakumpleto ang proyekto noong 2023 at ito ay nakabatay sa pananaliksik tungkol sa integrasyon ng kulturang Asyano at Hilagang Amerikano.

The Recognition

About the A' Design Award na Bronse

Ang Chinatown Rebranding Brand Identity, Poster ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Chinatown Rebranding Brand Identity, Poster ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Chinatown Rebranding Brand Identity, Poster ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new visual system for LA Chinatown should effectively represent and celebrate the cultural heritage of Chinatown Los Angeles. Design elements should bridge the old Chinatown's historical significance while embracing the new plaza's modernity and revitalization.
Designer wants to celebrate the rich cultural heritage of Chinatown and its integration into the larger fabric of Los Angeles.
Dimensions & Packaging: 24*36inch
Tags: Poster
Production Technology: Poster and Rebranding
Design Challenge: Link culture and history of Chinese in North America
Research: Considering the cultural and historical particularities of Chinatown, the designer conducted extensive research, including the integration of Asian and North American cultures. The updated visual display format showcases the value of the new generation of Chinese communities.
Inspiration: Designer wants to celebrate the rich cultural heritage of Chinatown and its integration into the larger fabric of Los Angeles. Create graphics that showcase the fusion of Chinese and American cultures, highlighting the neighborhood's unique identity.
Project Duration: 2023 ， CA，USA
Operation Flow: Graphic design, visual design
Patents: Zifei Ding
Team Members: Zifei Ding
Image Credits: Zifei Ding