Grovehood Collective Branding by Cansu Dagbagli Ferreira

Grovehood Collective Branding by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2025 A' Design Award na Pilak in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.

PilakGrapika· 2025

Grovehood Collective Branding

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

A' Design Award na Pilak Winner in Grapika Category

53,600

Verified Award Winner

Verify Award Status for #168860

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Colors

The Design

About Grovehood Collective Branding

Ang Grovehood Collective ay nakikipagtulungan sa mga boutique farm na kaibigan ng kapaligiran upang lumikha ng transparent na brand ng extra virgin olive oil sa Netherlands. Ang visual identity ay nagbabalanse ng tradisyon at modernidad, na binibigyang-diin ang orihinalidad at traceability. Ang vintage-inspired na label na may custom cut na mga detalye at pinong typography ay sumasalamin sa husay sa paggawa at nagpapakita ng lahat ng detalye ng pinagmulan ng olibo. Ang simbolo ng olibo na may mga orbit ay pumupugay sa dedikasyon ng mga family-run farm na ang mundo ay umiikot sa prutas na ito, habang ang earthy color palette ay nag-highlight sa natural na pinagmulan ng produkto, na bumubuo ng magkakaugnay na sistema ng packaging.

The Recognition

About the A' Design Award na Pilak

Ang Grovehood Collective Branding ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Grovehood Collective Branding ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Grovehood Collective Branding ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Grovehood Collective redefines olive oil branding by blending heritage with modern elegance. As the Netherlands' first transparent extra virgin olive oil brand, it sources from family-run, earth-friendly farms. The vintage inspired label, with refined typography, and custom cut design reflects craftsmanship and authenticity. Earthy yet vibrant colors distinguish each variant, while premium packaging invites consumers to explore the rich journey of this high-quality, traceable olive oil.
Dimensions & Packaging: 500 ml olive oil labels: 2 front labels (63 x 74 mm) and one back label (69 x 75 mm)
Tags: olive oil, gourmet, olive, packaging, label design, custom cut, branding
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then labels were produced by 4 color printing technique.
Design Challenge: Due to the bottle shape, the area we could use for the label was restricted, it required to be creative to create the layout while keeping the look appealing.

Another creative challenge was to color match the different materials. The bottle labels are printed on PP while the pouches are printed on a layered plastic material. The color
Research: A thorough competitor research was done online and offline. During the research phase we concluded that the product quality is superior to almost all of the products available in the market. We decided to go extra mile for the packaging design to reflect this quality. The bottle was chosen from many available options, we went for a special design that looks both unique and premium. Resembling to a wine bottle, the design evokes premium quality. It was sourced from a quality supplier and we decided to use custom cut labels for underlining the uniqueness of the product.
Inspiration: The design is inspired by the traditions of olive oil production, where life revolves around the harvest. This idea is captured in the brand symbol: an olive encircled by orbits, representing the families whose world turns around this precious fruit. A fusion of vintage aesthetics and contemporary minimalism enhances the product’s exclusivity. The color palette, drawn from nature, connects the golden hues of olive oil and the rich greens of the trees, capturing the essence of the Mediterranean.
Project Duration: Started in October 2024, finished in February 2025
Designed in France, Sold from Netherlands to EU
Operation Flow: First transparent extra virgin olive oil brand from Netherlands. The high quality olive oil is sourced from earth friendly family farms from different countries of Europe. The brand promise is to bring this high quality extra virgin olive oil that is single state, early harvest, hand picked and pressed the same day olive oil to gourmet audience.