Pilak Grapika · 2025
Amores Lounge ng Kagandahan
- A' Design Award na Pilak 2025 in Grapika
- CLIENT: A4 Design House
- Estimated Number of Design Views: 50,488
- Verification code 83C6F0780C · Verify this award
Colors
About Amores Lounge ng Kagandahan
Amores, isang premium na lounge ng kagandahan sa Dubai, ay sumasalamin sa elegansya sa pamamagitan ng brand identity na pinagsasama ang modernidad at kulturang pamana. Dinisenyo upang makaakit ng magkakaibang kliyente, na may pokus sa marangal na kababaihang Emirati, ang biswal na wika nito ay kumukuha ng inspirasyon mula sa klasikong elemento ng industriya ng kagandahan tulad ng salamin, suklay, korona, at gunting, na muling binigyang-interpretasyon sa vintage na estilo. Inspirado ng arkitekturang Arabic at mga motif ng rehiyong Gulf tulad ng puno ng palma at mga gazelle, ang identity ay naghahatid ng grasya at tradisyon. Ang paleta ng kulay na may tono ng lupa ay sumasalamin sa tanawin ng UAE, habang ang natatanging logotype ay nagpapahusay ng femininity sa lahat ng touchpoint.
About the A' Design Award na Pilak
Ang Amores Lounge ng Kagandahan ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Amores Lounge ng Kagandahan ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Amores Lounge ng Kagandahan ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.
Press Kit
- Unique Properties
- Amores identity design is influenced by Arabic architecture, incorporating motifs from Dubai landmarks and natural elements from the Gulf region, such as palm trees and the graceful gazelle. These visuals, symbols of beauty and femininity, align with the cultural context of the GCC region. The result is a harmonious blend of elements that create engaging patterns, effectively conveying the brand story and emotions.
- Dimensions & Packaging
- Amores color palette combines trending beauty industry hues with warm, nude and earthy tones inspired by the UAE natural landscapes. Shades reminiscent of deserts, golden sands, and sunlit vistas shape a brand identity that feels modern yet deeply connected to its geographical roots.
- Tags
- branding, brand identity, identity design, logo design, visual language
- Production Technology
- Amores also offered a range of beauty products, including skincare and haircare items, creams, and gift sets. Naturally, we extended the visual identity to these packaging designs, creating a cohesive aesthetic across the entire product line.
- Design Challenge
- The creative direction drew inspiration from iconic elements of the beauty industry; mirrors, combs, crowns, and scissors; yet reimagined them through the lens of classical and vintage styles. This artistic choice evoked a sense of nostalgia and authenticity, allowing the audience to feel a genuine connection to the brand spirit.
- Research
- Amores, a premium beauty lounge located in the heart of Dubai, stands as a beacon of elegance in one of the most historic and culturally rich neighborhoods. The primary objective in crafting the visual identity of Amores was to create a brand that harmoniously blends modernity with a profound sense of heritage, capturing the essence of Arab culture. The brand was envisioned to resonate with a diverse audience of premium clients, and a particular focus on attracting noble Emirati women who embody grace and tradition.
To achieve this vision, a dynamic approach was adopted in the visual identity design. - Inspiration
- Amores logo design uses elegant capital letters with delicate curves for the logotype, symbolizes the presence of some women together, showcasing femininity, elegance, and confidence. Each figure embodying charm, sophistication, and an understated allure.
- Project Duration
- The project started in Jun 2024 in Dubai and finished in Aug 2024 in Dubai, and was launched in Jan 2025.
- Operation Flow
- Amores identity extended and integrated into every physical and digital touchpoint of the brand, from product packaging to its presence across social media and the website. Wherever the name Amores appears, its unique visual signature is sure to leave a lasting impression.
- Image Credits
- Photographer Ali Moradi, Amores, 2024.
