Heyday Center Corporate Identity by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 A' Design Award na Bakal in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.
BakalGrapika· 2025
Heyday Center Corporate Identity
Client: HEYDAY Center
A' Design Award na Bakal Winner in Grapika Category
Verified Award Winner
Verify Award Status for #170737The Design
About Heyday Center Corporate Identity
Ang Heyday Center ay isang corporate identity na ginawa para sa isang training center na naghahandog ng mga serbisyo sa sports performance, rehabilitation, at suporta para sa pag-aaral sa ibang bansa. Ang logo ay hinubog bilang isang nagtataas na bandila, isang anyo na tumutukoy sa tuluy-tuloy na pag-unlad at pagpapabuti sa sarili. Ang letrang H ay binuo mula sa dalawang simetrikong pigura ng bilang isa, nakatakda sa positibo at negatibong anyo, upang ipahiwatig ang pagabot sa tugatog. Ginamit ang kulay asul bilang pangunahing kulay upang ipahayag ang katwiran, propesyonalismo, at kahinahunan. Ang identity ay sumasalamin sa data-based na pamamaraan ng center.
The Recognition
About the A' Design Award na Bakal
Ang Heyday Center Corporate Identity ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Heyday Center Corporate Identity ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Heyday Center Corporate Identity ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- HEYDAY is a training center founded by a team of national team physical coaches, sports marketers and professional athletes. It focuses on data-based professional sports performance, sports rehabilitation and international sports specialization. It provides one-stop sports performance, rehabilitation and study abroad support services to high-end customers, young sports study abroad groups and customers with rehabilitation needs.
- Tags
- Branding, Corporate Identity, Sports, Fitness
- Design Challenge
- The logo of HEYDAY Center is an upward flag, symbolizing the sports spirit of continuous progress and self-breakthrough.
- Research
- The H in the logo is composed of a symmetrical positive and negative number "1", which means reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Peak Fitness Center always uses professional data and the right way to reach the "peak".
- Inspiration
- The logo of HEYDAY Performance Center is a rising flag, symbolizing the sports spirit of continuous upward progress and self-breakthrough. The H in the logo is composed of a symmetrical positive and negative number "1", implying reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Performance Center always uses professional data and the right way to reach the "peak".
- Project Duration
- The project started in October 2024 in Suzhou, China and finished in December 2024 in Guangzhou, China.
- Team Members
- Creative Director：Sha Feng, Art Director: Jiayi Lu and Graphic Design: Lu Xiao.
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