Batchwell Proyekto sa Branding ni Po-Hsuan Chu

Ang disenyo na Batchwell Proyekto sa Branding ni Po-Hsuan Chu ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2025 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

BronseGrapika· 2025

Batchwell Proyekto sa Branding

ni Po-Hsuan Chu

Kliyente: Batchwell

Nagwagi ng A' Design Award na Bronse sa Kategoryang Grapika

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Mga Kulay

Ang Disenyo

Tungkol sa Batchwell Proyekto sa Branding

Ang muling isiniping na packaging ng Batchwell ay pinagsasama ang matapang na modernong retro estetika sa pinong pagkakagawa, na lumilikha ng biswal na kahanga-hanga ngunit napakagamit na disenyo. Ang matingkad na mga kulay at malinis na tipograpiya ay nagpapahusay sa presensya sa istante, habang ang magaan na mga pouch at intuitive na mga sachet ay nagsisiguro ng walang-hirap na paggamit. Pinagbabalanse ang artisanal na kalidad sa kaginhawahan, ang disenyo ay nagbibigay-daan sa mga mamimili na tamasahin ang premium na cocktail kahit kailan, kahit saan. Bawat detalye ay nagpapahusay sa karanasan sa pag-inom, na ginagawang mas accessible at mas kasiya-siya ang craft cocktail na may minimal na pagsisikap.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Batchwell Proyekto sa Branding ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Batchwell Proyekto sa Branding ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Batchwell Proyekto sa Branding ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Batchwell refreshed its branding and packaging to reflect its true identity—quality cocktails made effortless. Designed with the modern consumer in mind, the innovative packaging features lightweight, resealable pouches with individually portioned sachets, ensuring perfectly balanced drinks in seconds. This eliminates the hassle of measuring and cleanup while enhancing portability and durability. The revitalized design strengthens Batchwell’s connection with consumers, blending style, function, and convenience seamlessly.
Mga Sukat at Packaging: Packaging: 6.5” x 8” x 3”
Mga Tag: Cocktail Dry Mix, Packaging Design, Food and Beverage Design
Teknolohiya sa Produksyon: Flexible packaging - less susceptible to damage, Brighter/bolder colors - encompasses a more authentic feel for product fit, Illustrations - paint a much clearer picture of what the product is.
Hamon sa Disenyo: While the old packaging represented the quality of the product, it didn’t represent the settings in which customers use the product(on the go, travel, adventure). The new design speaks to that and embodies the true nature of the product use.
Pananaliksik: Designed for Real Moments
Beyond aesthetics, our packaging is designed to be easily transportable and practical. Our new pouches make the product easier to ship and less susceptible to damage. The packaging is lightweight, resealable, and easy to carry. The individual sachets ensure consistency and the perfect cocktail every time.

A New Era
Our refreshed design has helped paint a clearer picture of what our product is, bridging the gap for first-time customers and further appealing to those who are ready for another round. We’re continuing our mission to make high-quality cocktails more convenient, portable, and fun. Batchwell is more than just a drink—it’s about embracing the good times, sharing great moments, and never compromising on what you love.
Before Batchwell, you had to choose between quality or convenience. Now, you get both.
Inspirasyon: Batchwell’s rebranding was inspired by the idea of making quality cocktails effortlessly accessible. The goal was to bridge the gap between convenience and craft, ensuring that anyone—whether hosting, traveling, or simply unwinding—could enjoy a great drink without the hassle. The design draws inspiration from the bold energy of vintage cocktail culture, reimagined through a modern-retro lens to feel fresh, fun, and approachable. The vibrant color palette, playful typography, and intuitive packaging reflect Batchwell’s free-spirited nature, making every mix an experience worth savoring.
Tagal ng Proyekto: Duration: 2023-2024
Location: VENICE BEACH, CA
Daloy ng Operasyon: Batchwell’s refreshed branding and packaging embody its essence—premium quality made effortlessly enjoyable. The bold, modern-retro design, with vibrant colors and refined illustrations, reflects its free-spirited yet artisanal nature. Balancing shelf impact with a premium feel, the new look enhances visibility and usability, inviting consumers to celebrate, reminisce, and unwind with every sip.