D'Caramel Patisserie Brand Identity, Packaging Design by Olha Takhtarova is a highly esteemed winner of the very prestigious 2025 A' Design Award na Bronse in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.

BronseGrapika· 2025

D'Caramel Patisserie Brand Identity, Packaging Design

by Olha Takhtarova

Client: Sot B&d

A' Design Award na Bronse Winner in Grapika Category

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Verified Award Winner

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Colors

The Design

About D'Caramel Patisserie Brand Identity, Packaging Design

Ang D'Caramel Patisserie ay isang brand identity at packaging design na ginawa para sa isang pastry shop. Kasama sa sistema ang logo, mga guhit na iginuhit sa kamay, mga pattern, at mga kahon sa tatlong sukat. Ang malambot na pastel na mga kulay at detalyadong mga guhit ng dessert at botanical na motif ay nagpapahayag ng handmade na katangian ng mga produkto. Idinagdag ang bulaklak na bluebonnet ng Texas bilang lokal na reperensya. Ang mga kahon ay gawa sa premium na cardboard na may offset printing at matte finish. Ang tumpak na die cutting ay nagbibigay-daan sa simpleng pagbuo at proteksyon para sa mga marupok na pastry.

The Recognition

About the A' Design Award na Bronse

Ang D'Caramel Patisserie Brand Identity, Packaging Design ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang D'Caramel Patisserie Brand Identity, Packaging Design ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang D'Caramel Patisserie Brand Identity, Packaging Design ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Logo design, custom drawings, packaging design, and pattern creation all contributed to D'Caramel Patisserie's complete brand identity in this project. The outcome is a consistent and polished system where beautiful font, pastel hues, and detailed hand-drawn pictures emphasise the artisan aspect of the brand. Every box is visually interesting and functionally built, therefore enhancing the premium product experience.
Dimensions & Packaging: Large Box: 335mm x 254mm x 89mm
Medium Box: 203mm x 203mm x 108mm
Small Box: 105mm x 102mm x 106mm
Tags: logo design, illustration, pattern, packaging design, patisserie, pastry, bakery,
Production Technology: Made of premium cardboard, the D'Caramel Patisserie packaging guarantees durability and protection for fragile pastries. Offset printing on the boxes produces sharp, vivid pastel hues and intricate hand-drawn pictures. To improve the general visual beauty, a matte finish is used for a gentle, polished tactile sensation. Exact die-cutting and folding processes are employed to provide a sleek, functional structure that enables simple assembly and a seamless unboxing experience.
Design Challenge: The difficulty was to combine all design elements—logo, graphics, patterns, and packaging—into one smooth, sophisticated brand presence. The answer called for a balance of visual richness and clarity to guarantee aesthetic harmony across several box sizes. Integrating regional symbolism subtly into the pattern without overpowering the design demanded a nuanced approach to layout and detailing.
Research: High-end patisserie branding and color psychology were the subjects of in-depth studies meant to influence consumer impressions. Emotional impact was assessed using hand-drawn drawing techniques, which were finally selected for their genuine, handmade quality. Market comparison verified that simple design and pastel hues increase the sense of product value in the luxury dessert category.
Inspiration: Inspired by the beauty of handmade desserts and the spirit of artisanal patisserie, the design pulls from actual pastries and botanical features. Texas's bluebonnet flower incorporation gives it a local cultural flavor. This impact directed the development of intricate designs and the soft, pastel color palette that conjures warmth, elegance, and attention.
Project Duration: April 2024, Texas, US - July 2024, Texas, US
Operation Flow: Designed for simplicity and convenience, the packaging guarantees products are safe and attractively presented. The unfolding structure supports an easy and elegant reveal of the dessert inside. Each component—from the illustrated pattern to the logo placement—was carefully considered to guide customer attention and enhance the tactile experience.