Ang disenyo na Piggy Express Disenyo ng Karakter ng Brand ni Du Qingyu and Dong Xiuxiu ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2026 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

BronseGrapika· 2026

Piggy Express Disenyo ng Karakter ng Brand

ni Du Qingyu and Dong Xiuxiu

Kliyente: Piggy Express Creative Design Team

Nagwagi ng A' Design Award na Bronse sa Kategoryang Grapika

8,918

Na-verify na Nagwagi ng Parangal

I-verify ang Katayuan ng Parangal para sa #173387

Tingnan sa A' Design Award Press Release Badge ng Parangal

Mga Kulay

Ang Disenyo

Tungkol sa Piggy Express Disenyo ng Karakter ng Brand

Ang Piggy Express ay isang disenyo ng karakter ng brand na nilikha para sa isang serbisyo ng ride hailing. Pinapaunlad ng karakter ang icon na baboy ng logo ng brand upang maging isang palakaibigang kasama sa paglalakbay. Ang isang color scheme na may mataas na saturation ay nagpapataas ng visual na visibility ng 42 porsyento, at ang isang independiyenteng silhouette ay nagpapanatili sa karakter na madaling makilala sa lahat ng media. Ang mga animation ay gumagabay sa mga gumagamit sa mga gawain tulad ng pag-redeem ng kupon at pagsubaybay sa ruta. Ang karakter ay pinino sa pamamagitan ng tatlumpung round ng shape iteration at sinubukan sa mahigit isang daang gumagamit sa mga lungsod ng Tsina.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Piggy Express Disenyo ng Karakter ng Brand ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Piggy Express Disenyo ng Karakter ng Brand ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Piggy Express Disenyo ng Karakter ng Brand ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: The design went through 30 rounds of shape iteration, and was tested among more than 100 users from first, second and third tier cities in China, to verify its cross regional cultural acceptance and visual recognition. The multi level sampling focused on two core indicators, visual recognition speed and user affinity. Empirical data from different urban demographic groups guided the optimization of the structure and core visual features of the character. The high saturation color scheme increases the visual visibility of the character by 42 percent, and the independent silhouette design ensures recognizability in all media scenes.
Mga Sukat at Packaging: The sizes depend of the media where it is applied
Mga Tag: Brand Character Design, Visual Identity Design, Visual Communication, IP, Emotional Brand, Gamified Experience, User Research, Commercial Conversion
Teknolohiya sa Produksyon: The visual system is made with Adobe Creative Suite, Cinema 4D, and Octane Render, with standardized specifications to ensure IP consistency and extensibility across digital, physical, and vehicle media, solving industry adaptation problems.
Hamon sa Disenyo: The core challenge of this project is to transform static brand visual symbols into a complete brand character IP with emotional value. We must ensure the character carries the brand's emotional tone while retaining high recognizability across complex multi scene applications. By balancing a friendly visual style with a unified brand specification system, we integrate the character into the brand's full channel visual system, helping it build differentiated competitiveness in a homogenized market.
Pananaliksik: This study addresses the emotional coldness and functional homogenization in the ride hailing sector. By establishing a multi dimensional evaluation model, we bridged the gap between visual recognition and emotional resonance. The process involved targeted user surveys and iterative testing across multi tier Chinese cities. The final design aligns brand visual identity with emotional value against traditional industry schemes. This project offers a quantifiable, reusable framework for transforming transactional services into humanized brand experiences.
Inspirasyon: The ride hailing industry is highly homogenized, with most brands prioritizing functional efficiency over emotional connection with users, leading to generally low user brand affinity. This project was created to fill this gap. The character inherits and evolves the core visual elements of the official logo of the brand, redefining the pig icon, a widely recognized symbol of savings, into a friendly travel companion, reshaping the emotional tone of the brand, and humanizing the digital mobility experience for users.
Tagal ng Proyekto: Launched in Beijing in 2024, the project continues to iterate across multiple scenarios including digital interfaces, vehicle livery, and collaborative activities.
It now covers full-channel communication and serves more than 1,000,000 users.
Daloy ng Operasyon: The Brand Character functions as a living interface element. Through anthropomorphic animations, Piggy Express Character guides users through complex workflows, such as coupon redemption and route tracking. These purposeful micro-interactions have catalyzed a 35% increase in daily active engagement, turning routine tasks into moments of delight. The derivative ecosystem, covering both physical and digital touchpoints, maintains a positive sentiment rate of over 90%, proving that emotional design is a powerful driver for brand affinity and commercial conversion.
Mga Miyembro ng Koponan: Du Qingyu
Dong Xiuxiu
Liu Jiaqi
Shen Fangyuan
Mga Credit ng Larawan: Piggy Express