Ang disenyo na Designtide Tokyo 2024 Pangunahing Gamit: Pagkakakilanlan ng Brand ni There There - Kazune Watanabe ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2026 A' Design Award na Ginto sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

GintoGrapika· 2026

Designtide Tokyo 2024 Pangunahing Gamit: Pagkakakilanlan ng Brand

ni There There - Kazune Watanabe

Kliyente: Designtide Tokyo Committee

Nagwagi ng A' Design Award na Ginto sa Kategoryang Grapika

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Mga Kulay

Ang Disenyo

Tungkol sa Designtide Tokyo 2024 Pangunahing Gamit: Pagkakakilanlan ng Brand

Teksto ng Aklat: Ang Designtide Tokyo ay isang kaganapan sa disenyo na binubuo ng mga eksibisyon at merkado na sumusuri at nagbabahagi ng mga bagong uso sa disenyo ng produkto at mga kaugnay na larangan. Sa pamamagitan ng disenyo, lumilikha ito ng isang nakalulubog na karanasan ng enerhiya at emosyon na lampas sa digital media. Ginanap mula 2005 hanggang 2012, ibinahagi nito ang kultura ng disenyo mula Tokyo sa buong mundo. Bawat taon, humigit-kumulang 50 na inimbita at napiling mga taga-disenyo ang nagpresenta ng mga likha na nagpahalaga sa pagkamalikhain higit sa komersyo. Noong 2024, muling binuhay ang Designtide Tokyo na may bagong logo at panibagong pananaw.

Ang Pagkilala

Tungkol sa A' Design Award na Ginto

Ang Designtide Tokyo 2024 Pangunahing Gamit: Pagkakakilanlan ng Brand ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang Designtide Tokyo 2024 Pangunahing Gamit: Pagkakakilanlan ng Brand ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Designtide Tokyo 2024 Pangunahing Gamit: Pagkakakilanlan ng Brand ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: "Designtide Tokyo" was originally held from 2005 to 2012 and introduced Tokyo design to the world. It supported many designers who later gained international recognition. In 2024 the event was revived with a new visual identity. In a society driven by trends and empathy, the new identity needed strong impact and interactivity. The graphics change in response to viewer movement such as approaching moving away or sliding. This behavior reflects the motion of tides.
Mga Sukat at Packaging: Main Graphic Materials Wood Acrylic Fabric
Size 2 meters 5 centimeters by 10 meters
Printed Materials Poster Paper Plastic Sheet
Size A2
Technical Characteristics Digital expression reproduced through analog methods without electronic components
Mga Tag: Graphic, Tide, Tokyo, Design, Animation
Teknolohiya sa Produksyon: The graphics use scanimation also known as slit animation. Movement appears only when viewers change their position or distance. No digital screens or electronic components are used. By carefully adjusting slit pitch and base imagery the work expands beyond simple animation into a more complex interactive experience. Materials include wood acrylic fabric and paper. Acrylic used at the venue was later reused.
Hamon sa Disenyo: The challenge was to create an interactive identity that changes according to user behavior without using digital technology. Scanimation normally allows only limited frame movement. By refining slit pitch and carefully designing the base imagery we transformed this simple technique into a complex responsive visual system that encourages physical engagement.
Pananaliksik: From the 1990s to the early 2000s Tokyo hosted many influential design events. In recent years these opportunities have declined and large collective movements have become rare despite the spread of social media. "Designtide Tokyo 2024" was launched to renew this culture. Held in November 2024 in Tokyo it welcomed more than 6000 visitors and aimed to initiate a new movement in Japanese design.
Inspirasyon: "Designtide" refers to a major movement in design. Tides are created by the gravitational force of the moon. Natural forces alone create only surface movement. The aim of this project was to build a strong movement from the ground up. In an era shaped by social media and individual presentation, this graphics created based on the concept of tides for a major design event in Tokyo.
Tagal ng Proyekto: Venue Nihonbashi Mitsui Hall Chuo ku Tokyo Japan
Dates November 27 to December 1 2024
Daloy ng Operasyon: The project uses scanimation to let visitors experience a major movement in design. Each graphic responds to viewer actions such as approaching moving away or sliding. The image changes depending on distance and motion. This system expresses how individual gestures can create a larger collective flow. Small personal actions combine to form a powerful tide of change.