The Fulcrum Sistema ng Visual Identity para sa Korporasyon by Shenzhen Lightcone Design Co., Ltd.

The Fulcrum Sistema ng Visual Identity para sa Korporasyon by Shenzhen Lightcone Design Co., Ltd. is a highly esteemed winner of the very prestigious 2026 A' Design Award na Bakal in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.

BakalGrapika· 2026

The Fulcrum Sistema ng Visual Identity para sa Korporasyon

by Shenzhen Lightcone Design Co., Ltd.

Client: Shenzhen lightcone design Co., Ltd

A' Design Award na Bakal Winner in Grapika Category

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Colors

The Design

About The Fulcrum Sistema ng Visual Identity para sa Korporasyon

Ang Fulcrum ay isang sistema ng visual identity na nilikha para sa isang kumpanya ng disenyo. Ang sistema ay hinango mula sa light cone, isang modelo ng spacetime sa pisika, at mula sa gyroscope. Sinasagisag ng gyroscope ang panloob na katatagan, habang ang light cone ay nagpapahiwatig ng malawak na posibilidad sa pagkamalikhain. Ginamit ang kumbinasyon ng kulay na itim, puti, at pula, kung saan ang itim ay kumakatawan sa lohikal na pag-iisip, ang puti sa dalisay na disenyo, at ang pula sa pagsinta. Ang kasamang serye ng mga poster ay ginawa gamit ang three-dimensional na proseso ng spray painting upang lumikha ng mga graphic na may patong-patong na antas. Ang bawat poster ay may sukat na 1000 mm ang lapad at 1800 mm ang taas.

The Recognition

About the A' Design Award na Bakal

Ang The Fulcrum Sistema ng Visual Identity para sa Korporasyon ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang The Fulcrum Sistema ng Visual Identity para sa Korporasyon ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang The Fulcrum Sistema ng Visual Identity para sa Korporasyon ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The visual identity system for LCX Design, inspired by the light cone concept and the gyroscope, establishes a recognizable brand image with deep philosophical significance. The gyroscope and the light cone, as the key visual elements, respectively symbolize powerful inner steadiness and boundless expansion of creativity. Its combination with a unified, contrasting color scheme of black, white, and red embodies the core philosophy of design bridging cultural barriers between east and west.
Dimensions & Packaging: Poster size: 1000mm W × 1800mm H
Tags: Corporate Visual Identity System, Light Cone Spacetime Model, Gyroscope, Reality and Imagination, Visual Impact
Production Technology: The poster series employs the latest 3D spray painting process to create layered graphics, highlighting the theme and achieving a clear visual hierarchy.
Design Challenge: The challenge was turning abstract physics into tangible brand design. To address that, the design team has organically blended the silhouette and dynamic motion of the gyroscope with the light cone through fluid planes. The design was then strategically adapted. For example, the visual narrative of a gyroscope remaining vertical on uneven ground suggests the brand adheres to its design ethos and professionalism. This naturally conveys the brand philosophy and preserves the essence of physics.
Research: This visual identity system for LCX Design harmonizes brand recognition, scientific philosophy, and global adaptability. Inspired by the brand mission of design as the bridge and spacetime concept represented by the light cone, it embodies a commitment to transcending cultural boundaries and connecting east and west. At the same time, the system incorporates the gyroscope, a symbol of stable physical motion, highlighting the powerful inner steadiness of the brand amid the global landscape.
Inspiration: The gyroscope, known for its ability to maintain stability during high speed spins or under environmental disturbances, symbolizes powerful inner steadiness of LCX Design, which upholds its design ethos and professionalism amid the tide of globalization, undeterred by cultural interference. The light cone, a spacetime model in physics, represents ultimate boundaries for event propagation, suggesting boundless possibilities of design innovation and exploration of cross disciplinary design
Project Duration: The work was exhibited in Media Space of Shenzhen lightcone design Co., Ltd. from April 30, 2025 to June 2, 2025.
Operation Flow: The system mainly utilizes the brand colors, of which black symbolizes logical thinking, white represents pure design, and red conveys passion and energy, leading to a minimalist yet visually striking style that perfectly blends rationality and emotion.
The poster series of Exploring the Frontiers of Design features the linear trajectories of the gyroscope, 2D and 3D designs, and contrasting colors, balancing stability with dynamism to express the idea of bridging the real and the imagined.
Team Members: Haoyu Yang