Dancheong Pangunahing Tungkulin: Sedang Alampay by Kyeong Hee Jeong

Dancheong Pangunahing Tungkulin: Sedang Alampay by Kyeong Hee Jeong is a highly esteemed winner of the very prestigious 2026 A' Design Award na Bronse in Disenyo ng Tekstil, Tela, Tekstura, Padron at Damit Competition Category.

BronseTekstil· 2026

Dancheong Pangunahing Tungkulin: Sedang Alampay

by Kyeong Hee Jeong

Client: Kyeong Hee Jeong

A' Design Award na Bronse Winner in Tekstil Category

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Verified Award Winner

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Colors

The Design

About Dancheong Pangunahing Tungkulin: Sedang Alampay

Teksto ng Aklat: Ang sedang alampay na ito ay muling binibigyang-kahulugan ang mga pattern ng Dancheong ng Gyeongbokgung Palace sa pamamagitan ng paglalapat ng mga teknik ng kulay ng stained glass. Nakatuon ang proyekto sa estetikong paglipat ng mga tradisyonal na kulay tungo sa mga panapanahong palette. Ang mga pattern ay nakabatay sa motif ng lotus at binuo sa apat na bersyon, bawat isa ay sumasalamin sa tiyak na liwanag at kulay ng mga panahon sa ibabaw ng palasyo. Ginawa sa seda, ginagamit ng likhang ito ang digital na pag-iimprenta upang makuha ang mga detalyadong motif, na nakakamit ang biswal na pagkakatugma para sa makabagong pagsuot.

The Recognition

About the A' Design Award na Bronse

Ang Dancheong Pangunahing Tungkulin: Sedang Alampay ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Dancheong Pangunahing Tungkulin: Sedang Alampay ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Dancheong Pangunahing Tungkulin: Sedang Alampay ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dancheong is a premium silk scarf that reinterprets the royal colors of Korea into a feast of light. Unlike traditional replicas, the seasonal motifs of Gyeongbokgung Palace are carved into a radiant form that resembles light passing through stained glass, reflecting Cattleya's identity. By transforming the classic palette into an aurora gradient, it creates a visually rich visual experience where the past meets the present.
Dimensions & Packaging: quare Silk Scarf: 600 mm x 600 mm.
Premium Hard Case Package: 130 mm x 130 mm x 45 mm.
Weight: Approximately 35g of 100% Premium Silk Twill.
The high-quality hard box, featuring a gold spot color logo, is elegantly tied with a golden-brown ribbon inscribed with the phrase 'You are beautiful'. The set also includes protective tissue paper and a certificate of authenticity. Each piece is crafted using high-resolution 300 DPI digital textile printing and finished with hand-rolled hems by skilled artisans.
Tags: Dancheong, Silk Scarf, K-Culture, Aurora Gradient, Gyeongbokgung, Traditional Reinterpretation, Luxury Fashion, Lotus Pattern, Artistic Scarf, Giftware
Production Technology: This product is made from 100% premium silk, resulting in an elegant luster and a soft, luxurious touch. Advanced high-resolution digital textile printing (DTP) has been introduced to perfectly embody the intricate geometric patterns of Gyeongbokgung's monocheong and the mystical aurora gradient inspired by Obansec. Beyond mass production, expert artisans roll and finish the edges by hand, maintaining a supple silhouette while maximizing meticulous artisanal details and value as a high-end gift item.
Design Challenge: challenge lies in capturing the 500-year legacy of Gyeongbokgung Palace as a beautiful bridge between the past, present, and future. Just as the seasons change the colors of the same architectural space, this project encompasses four distinct patterns: vibrant flowers, radiant light, silent elegance, and elegant elegance. By reinterpreting the monochung with the logic of stained glass, it preserves tradition while projecting Cattleya's identity into a dream of modern beauty. Furthermore, it combines high-resolution digital printing with the natural luster of premium silk to overcome production limitations.
Research: This research reinterprets Dancheong motifs into premium fashion. Analysis of Gyeongbokgung Palace elements revealed that consumers prefer subtle gradations over intense primary colors. The motifs were reconstructed into four seasonal patterns with aurora-like gradations, optimized for silk printing. This study proves that tradition gains resonance through re-creation rather than mere replication. By harmoniously combining K-culture with modern elegance, it demonstrates that traditional content remains sustainable in everyday life.
Inspiration: This project reinterprets the Gyeongbok Dancheong pattern and Confucian values as the light of the four seasons, bridging the past with the future. Inspired by the lotus flower, a symbol of noble character, it reconstructs the palace's seasonal light into four distinct patterns. From the floral scent of spring to the majesty of winter, each essence transforms into an optically rich pattern that reflects Cattleya's identity as a desire for classic beauty. These scarves share the harmony of Korean heritage as a beacon of eternal prosperity for women around the world.
Project Duration: The project began in March 2025 in Seoul, South Korea with conception and design. Detailed pattern development and color sampling took place in Seoul in May 2025, AND final production was completed in August 2025.
Operation Flow: This scarf flexibly changes shape and pattern according to the user's styling. Whether tied in any knot, whether it's around the neck, head, or bag, the 600mm square silk overlaps or unfolds the mono-blue pattern of the aurora gradient to create a variety of silhouettes. The soft silk fabric flows naturally with the movement of the body, revealing different color depths depending on the light and angle. From the moment the wrapping ribbon is untied to the moment it is actually worn, users intuitively experience the process of traditional colors harmonizing with modern everyday styles.
Patents: Copyrights belong to Kyeonghee Jeong, 2025
Image Credits: Image #1: Photographer & Illustrator Kyeonghee Jeong, Dancheong Main Visual, 2025.
Image #2: Photographer & Illustrator Kyeonghee Jeong, Dancheong Pattern Detail, 2025.
Image #3: Photographer & Illustrator Kyeonghee Jeong, Scarf Styling View, 2025.
Image #4: Photographer & Illustrator Kyeonghee Jeong, Premium Package View, 2025.
Image #5: Photographer & Illustrator Kyeonghee Jeong, Lifestyle Scene, 2025.