Identity Created by Consumer (ICC) Sistema ng Corporate Identity by Jone Aleksiunaite

Identity Created by Consumer (ICC) Sistema ng Corporate Identity by Jone Aleksiunaite is a highly esteemed winner of the very prestigious 2013 A' Design Award na Bronse in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.

BronseGrapika· 2013

Identity Created by Consumer (ICC) Sistema ng Corporate Identity

by Jone Aleksiunaite

Client: Vilnius Academy of Arts

A' Design Award na Bronse Winner in Grapika Category

19,119

Verified Award Winner

Verify Award Status for #27919

View at A' Design Award Press Release Award Badge

Colors

The Design

About Identity Created by Consumer (ICC) Sistema ng Corporate Identity

Ang Identity Created by Consumer ay isang dynamic na sistema ng corporate identity na binuo para sa isang modernong museo ng sining. Pinagsasama ng sistema ang isang pare-parehong bahagi at isang dynamic na bahagi. Ang mga pangunahing visual na elemento at isang naka-print na set ang bumubuo sa pare-parehong bahagi. Ang dynamic na bahagi naman ay binubuo mula sa datos na nalikha ng mga bisita. Bawat bisita ay lumilikha ng sarili niyang personal na simbolo at isang larawan ng galaw. Ginagamit ang mga elementong ito para sa mga souvenir, gumagalaw na graphics, at isang dynamic na logotype na ipinapakita sa website at sa mga digital na screen. Ang visual na materyal ay ginawa gamit ang vector graphics at nirekord na video.

The Recognition

About the A' Design Award na Bronse

Ang Identity Created by Consumer (ICC) Sistema ng Corporate Identity ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Identity Created by Consumer (ICC) Sistema ng Corporate Identity ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Identity Created by Consumer (ICC) Sistema ng Corporate Identity ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project describes a system of a dynamic identity where a strategy of a company and an experience of a consumer with a dialogue between both sides is well planned. It is a structure, that gives an opportunity for the customer to influence the identity of a company. This structure has a visual basis, which allows to include changing dynamic details, while keeping the stylistically unified effect. The Modern Art Museum is chosen as a model for a concept explanation, as a space, where the creative process can be easily planned: every visitor is made to create two units of a personal identity data – a personal symbol and an image of a movement – they become essential visual material for making individual souvenirs, moving graphics and a dynamic logotype that is used in a website and digital screens of the museum. The consumer becomes a source of creation, which colours the basic identity structure of the museum.
Dimensions & Packaging: The project includes theory work (analysis/research/solution), a plan of company's strategy, visual solution and idea presentation video.
Tags: Identity, strategy, consumer, creates, id, corporate, business plan, idea, people, dynamic
Production Technology: The visual part was made by using vector graphics and recorded digital video material to get the image of human movement.
Design Challenge: To design a strategy that brings atrractive visual results of consumer creation. To think of how consumer can consciously or unconsciously influence a corporate identity. To keep influence and visual dynamics while keeping clear identification.
Research: Reasearch in identity (as philosophy and social science), corporate identity, dynamic corporate identity, branding and its strategies, innovative design strategies, technological methods for collecting, processing and using visual data.
Inspiration: Inspiration source: a book "Brand Sense" of Martin Lindstrom, curiosity in corporate identity field, identity as social science and philosophy, interaction between consumer and company identities, seek for higher emotional experience values of using graphic design.
Project Duration: February 11 - June 11 in Vilnius Academy of Arts, Vilnius, Lithuania
Operation Flow: The key strategy for consumer's influenced identity can be used for identifying any company by changing technological methods of collecting, processing and using data.

In this exact example, the use of creative masterpiece made by number of museum's visitors, can be expanded to various digital and printing areas in museum's identity and advertising.
Team Members: Student Jone Aleksiunaite
Lecturer Marius Bartkus