DuePiùTre – Più Che Hamburger Ang Visual Identity by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 A' Design Award na Bronse in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.
BronseGrapika· 2017
DuePiùTre – Più Che Hamburger Ang Visual Identity
Client: Ferrariodesign
A' Design Award na Bronse Winner in Grapika Category
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The Design
About DuePiùTre – Più Che Hamburger Ang Visual Identity
Ang DuePiùTre ay isang maliit na bistrot na nag-aalok Hindi lang mga Hamburger, kundi pati na rin ang pastrami at beer can chicken, lahat ay muling binisita gamit ang mga sariwa at tunay na mga produktong Italyano. Napili ang bulldog dahil noong Unang Digmaang Pandaigdig ito ang maskot ng United States Navy, at dahil ito ang alagang aso ng isa sa mga kasosyo ng bistrot. Para makabawi sa naimbentong pangalan ng lugar, ang disenyo ay may kasamang chef's hat para sa bulldog at isang pay-off na sinusubukang ihatid ang ideya ng isang establisyimento na nag-aalok ng pagkain sa mas direktang paraan.
The Recognition
About the A' Design Award na Bronse
Ang DuePiùTre – Più Che Hamburger Ang Visual Identity ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang DuePiùTre – Più Che Hamburger Ang Visual Identity ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang DuePiùTre – Più Che Hamburger Ang Visual Identity ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- DuePiuTre is a small bistrot based on the idea of proposing not just hamburgers, but also pastrami and beer can chicken all revisited and spiced up with fresh and genuine Italian products. The choice of the bulldog was made both because it had been the mascot of the United States Navy, and because it is the dog owned by one of the partners. The project was handled at 360 degrees, from the brand to the signage, from the website to social networks, from the wallpaper to the decor of the interior.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Social media, Sign, Promotion
- Production Technology
- The bistrot mood is based on the concept of healthy and environmentally friendly food, so we tried to use natural materials such as wood, iron, paper and recycled cardboard.
- Design Challenge
- The hardest thing was to find a solution to the flowers in the vases because there was little light and they all dried out. Finally, we created photographic postcards of flowers and applied them to the sticks we then planted in the clay pots: the result was an innovative garden.
- Inspiration
- A reliable and easy dog, which, however has a well defined personality, all of which perfectly reflects the values of the bistrot. Both the name and the symbol did not convey the idea of food, so by means of the chef's hat and pay off it was possible to highlight what the restaurant really offers: more than hamburgers with an Italian taste. Yellow is the color of the sun, of joy, of dynamism and creativity, of wisdom and of the word. Yellow and black are the most powerful combination.
- Project Duration
- The project started in April 2015 in Milano and is going on now concerning social and communication
- Team Members
- Creative Director: Laura Ferraio
Photo: Sauro Sorana, Chiara Zoppei
Copy: Mauro Marinoni, Chiara Villa - Image Credits
- Fotoforma
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