Fattoria il Gambero - Winery Ang Visual Identity by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 A' Design Award na Bakal in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.
BakalGrapika· 2017
Fattoria il Gambero - Winery Ang Visual Identity
Client: Ferrariodesign
A' Design Award na Bakal Winner in Grapika Category
Verified Award Winner
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About Fattoria il Gambero - Winery Ang Visual Identity
Inilagay ng Fattoria il Gambero ang sarili nito sa merkado na may pabago-bago at kontemporaryong diskarte, upang mapahusay ang sarili nitong kasaysayan, na itinayo noong 1880. Ito ang dahilan ng trademark ng naka-istilong "G"; ipinahihiwatig nito ang kahulugan ng isang corkscrew na nagtatanggal ng bote at kahawig ng daan patungo sa kumpanya. Ang sans serif font ay nagdaragdag ng sangkap sa medyo abstract na simbolo na ito at iniuugnay ang sinaunang nakaraan nito nang hindi maiiwasan sa kasalukuyan. Ang mga kulay ay nagbibigay sa buong imahe ng isang makabagong ugnayan, habang ang ilang mga katangian ng nakaraan ay napanatili, halimbawa, sa embossed na papel ng Brochure.
The Recognition
About the A' Design Award na Bakal
Ang Fattoria il Gambero - Winery Ang Visual Identity ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Fattoria il Gambero - Winery Ang Visual Identity ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Fattoria il Gambero - Winery Ang Visual Identity ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Fattoria il Gambero positioned itself on the market with a well-balanced approach in between the dynamic and the contemporary, while still greatly relying on its history, which dates back to 1880. The intention was thus to imbue the entire image with innovation, color and contemporaneity, while maintaining all the characteristics of the past, as in the embossed paper used for the Brochure. This project was handled at 360°, from the brand to the labels, from the website to the brochure. All communication was based on the owner's family, a big family who followed his father in a big project. The names of the wines found their inspiration in the horses of the owner’s grandfather.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Sign, Promotion, Print
- Production Technology
- The cleanliness and modernity of the wine labels, printed on a coated paper, was contrasted with the embossed paper of the brochure or the uncoated paper business cards to convey two different feelings: modernity, but backed by history.
- Inspiration
- The origin of the logo was a stylized G which conveyed the sense of a corkscrew uncorking a bottle and at the same time looked like the road leading to the company. The sans serif font makes this not entirely defined symbol more substantial and solid. The burgundy color was chosen to represent a full-bodied red wine like the Pinot Nero, one of the company’s battle horses. For labels the symbol G was used as a graphic sign, the colors reflects the type of wine: for younger wines the label is clear with colorful graphics while for wines most important the label base is colored with darker and shiny graphics.
- Project Duration
- The project started in April 2004 an finish on May 2013
- Team Members
- Creative Director: Laura Ferrario
Photo: Sauro sorana - Image Credits
- Fotoforma
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