IGPizza Corporate Identity ni Emanuele Grittini & Giuseppe Liuzzo

Ang disenyo na IGPizza Corporate Identity ni Emanuele Grittini & Giuseppe Liuzzo ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2018 A' Design Award na Bakal sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

BakalGrapika· 2018

IGPizza Corporate Identity

ni Emanuele Grittini & Giuseppe Liuzzo

Kliyente: IGPizza

Nagwagi ng A' Design Award na Bakal sa Kategoryang Grapika

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Ang Disenyo

Tungkol sa IGPizza Corporate Identity

Ang IGPizza ay isang corporate identity na nilikha para sa isang tatak ng take-away pizza. Ang identity ay base sa mga pattern na hango mula sa mga hugis na makikita sa isang pizza, at ang mga pattern na ito ay bumubuo ng mga texture na ginagamit sa iba't ibang materyales ng korporasyon at sa layout ng sales point. Ang isang ngumingiting karakter ng pizza na may nakalawit na dila ay nagbibigay sa tatak ng magiliw na dating. Ang packaging ng pizza ay naka-print gamit ang flexography, samantalang ang flyer menu ay screen printed gamit ang mga kulay na Pantone. Ang mga graphics sa packaging ay naglalaman din ng mga promotional na teksto at impormasyon sa pag-order. Ang identity ay binuo kasama ang kliyente sa pamamagitan ng participatory planning.

Ang Pagkilala

Tungkol sa A' Design Award na Bakal

Ang IGPizza Corporate Identity ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang IGPizza Corporate Identity ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang IGPizza Corporate Identity ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: IGPizza was created to revolutionize the world of takeaway pizza, bringing the experience of the best italian gourmet restaurant directly to your home, at work, in the park or anywhere else you like.
The brand has two aspects that characterize it, first of all concerning the products used to create the pizza, these are all of the highest quality and come from agricultural holdings of excellence with certification. Secondary aspect is the friendly and welcoming aspect of the brand, which requires it to be different from competitors by offering a tailored service and close to the customer proposing innovations and attention to detail.
Mga Sukat at Packaging: The packaging structure that contains the pizza has been chosen among some of the best on the market and meets all the needs in terms of product protection as per ISO guidelines. The graphics applied to the box were made to make the whole inherent to the brand with the aim of communicating it to the best and allowing inclusion of communication elements such as links to social media, promotional texts and explanation on how to place the order via the website of the brand.
Mga Tag: Friendly, pizza, food, colorful, funny
Teknolohiya sa Produksyon: The project was realized through the use of various printing techniques, from flexography for pizza packaging to screen printing with Pantone colors for the flyer menu. As a project approach, participatory planning was implemented to involve the client in the selection phase and to better understand the decisions taken and the direction followed.
Hamon sa Disenyo: It was very difficult to represent the brand and its so many different souls in a single graphic sign that made it recognizable and different from its competitors, and the processing of pizza delivery materials was complex as they can only be printed with certain techniques that do not possess a high degree of resolution and precision, to remedy the problem we have carried out an extensive research on the most suitable technique and compatible with the design and redesigning the packaging several times to obtain the result.
Pananaliksik: The flow of design was based on the search for a friendly and "greedy" image that represented the values of the brand, the goal was to be represented of haute cuisine but with a friendly and playful appearance. The result has allowed the brand to be very characteristic and to be always reconfortable, becoming in a short time an icon of the same and its peculiarities.
Inspirasyon: The brand identity has been influenced a lot by the patterns derived from the shapes that are visualized on a pizza, this has led us to create different textures useful for the realization of the corporate materials and the layout of the location.
In addition, the extreme friendly aspect has led us to design a pizza that is smiling like a pigeon, with a tongue that comes out of its mouth as a sign of liveliness and sympathy.
Tagal ng Proyekto: The project start in July 2016 in Milan and finished in December 2016 in Milan.
Daloy ng Operasyon: The interaction with the brand identity takes place in different phases, first of all, the user's use of the menus and the packaging that contains the pizza, these materials have been specifically designed to be friendly and communicative, bringing to the consumer all the souls of the brand and its vision. Secondly, the user with the social part, specifically designed to respect the corporate graphic coordinated and to make the published contents interesting and visible. Finally, the brand interacts with its users at the point of sale and in the materials associated with it, here the environment has been designed to allow the brand's client to immerse himself in his essence so that he can appreciate its peculiarities and understand its principles.
Mga Miyembro ng Koponan: Graphic Designer & Art Director: Emanuele Grittini
Graphic Designer & Art Director: Giuseppe Liuzzo