Logotype SETMA Ang Logotype by Mateus Matos Montenegro

Logotype SETMA Ang Logotype by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2019 A' Design Award na Bronse in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.

BronseGrapika· 2019

Logotype SETMA Ang Logotype

by Mateus Matos Montenegro

Client: Mateus Matos Montenegro

A' Design Award na Bronse Winner in Grapika Category

15,444

Verified Award Winner

Verify Award Status for #85377

Galugarin ang mga Serbisyo Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Logotype SETMA Ang Logotype

Ang SETMA, Kalihim ng Turismo at Kalihim ng Munisipal ng Jijoca de Jericoacoara, ang tatak ay kumakatawan sa maayos na tanawin at likas na kababalaghan ng lungsod, mula sa Blue Lagoon, Serrote, Pierced Stone, Dagat at ang iconic na Sunset sa Dunes. Pinagkaisa ng taga-disenyo ang lahat ng mga elementong ito sa isang maayos na form sa paggamit ng mga elemento ng curved na mga alon, na kumakatawan sa dalas, balanse at balanse sa pagitan ng lahat ng likas na kagandahan at karanasan na ibinibigay ng lungsod, na itinuturing na maganda ng kanilang mga residente at maraming mga bisita sa buong mundo.

The Recognition

About the A' Design Award na Bronse

Ang Logotype SETMA Ang Logotype ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Logotype SETMA Ang Logotype ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Logotype SETMA Ang Logotype ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The SETMA, the Municipal Tourism and Environment secretariat, brand of Jijoca de Jericoacoara must be what the municipality and its environment represents for all the people who enjoy the unique and wonderful moments of happiness and peace there. It must be an extremely expressive brand, but light and harmonious. A visual representation of a paradise.
Dimensions & Packaging: The logo showcases the five colorful natural elements that unify and represent the city of Jijoca de Jericoacoara. We transformed these elements in icons and unified those using harmonious sine waves curves, implying they are all part of one environment. We overlapped the elements that connects between themselves.
Tags: Jijoca de jericoacoara, setma, logotype, environment, harmony, transcendent, tourism
Production Technology: The mais insight of the design was to unify all the main city elements using the harmony that their own environment provides, with the sine curves waves in resonance with nature.
Design Challenge: The main creative challenge in the concept was to find a way to be simple, but at the same time represents the whole city, environment and the amazingness feeling of freedom, all together connected with nature.
We found this harmony in the sine waves that represent all life. We are all made of energy waves that resonate with each other and our environment.
Research: The research for the design was to find what where the main elements of the city. Witch ones represented more the city as a whole. The collection of data came from a study related do images from social media and which ones were most shared by its visitors.
Inspiration: The logotype appropriates the natural wonders of the municipality to represent in a drawing everything that it offers to its tourists and visitors. From the lagoon, the serrote, the pierced stone, the sea and the iconic sunset on the dunes.
To unify all these elements, we use harmonious curved sine-wave elements, which represent the frequency, balance, harmony and equilibrium between all the natural beauty and the transcendent experience it provides.
Project Duration: The project started by the end of January 2018 and ended in the middle of March 2018.
Operation Flow: From the beginning of the project, the main idea was to have a harmony, an energy, a flow in which the design would represent the environmental wonders with de transcendent feeling of its users.
Team Members: Mateus Matos Montenegro