InterBrasil Logotype Redesign Ang Disenyo Ng Tatak Ng Muling Disenyo by Mateus Matos Montenegro

InterBrasil Logotype Redesign Ang Disenyo Ng Tatak Ng Muling Disenyo by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 A' Design Award na Pilak in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.

PilakGrapika· 2020

InterBrasil Logotype Redesign Ang Disenyo Ng Tatak Ng Muling Disenyo

by Mateus Matos Montenegro

Client: InterBrasil

A' Design Award na Pilak Winner in Grapika Category

58,311

Verified Award Winner

Verify Award Status for #86886

Tingnan ang Portfolio Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About InterBrasil Logotype Redesign Ang Disenyo Ng Tatak Ng Muling Disenyo

Ang inspirasyon para sa muling pag-iisip at muling pagdisenyo ng tatak ay ang mga pagbabago sa modernisasyon at pagsasama sa kultura ng kumpanya. Ang disenyo ng puso ay hindi na maaaring maging panlabas sa tatak, nagbibigay inspirasyon sa isang pakikipagtulungan kapwa sa mga empleyado, kundi pati na rin sa mga customer. Isang pinagsamang unyon sa pagitan ng mga benepisyo, pangako at kalidad ng serbisyo. Mula sa hugis hanggang sa mga kulay, isinama ng bagong disenyo ang puso sa B at ang cross ng kalusugan sa T. Ang dalawang salita ay sumali sa gitna na ginagawang tulad ng isang salita, isang simbolo, ang pinagsama ng R at B sa ang puso.

The Recognition

About the A' Design Award na Pilak

Ang InterBrasil Logotype Redesign Ang Disenyo Ng Tatak Ng Muling Disenyo ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang InterBrasil Logotype Redesign Ang Disenyo Ng Tatak Ng Muling Disenyo ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang InterBrasil Logotype Redesign Ang Disenyo Ng Tatak Ng Muling Disenyo ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand.
After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle.
Dimensions & Packaging: Many elements were created from the logo graphics to support the new digital midias and printed demands as an icon and a symbol that was used for the development of textures. Several pieces of stationery were also developed, such as Business Card, Letterhead, Badge, Envelope and External Signage.
Tags: Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health
Production Technology: The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.
Design Challenge: The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.
Research: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes.
From this research was developed the moodboard and the line of communication that the company would follow.
Inspiration: Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.
Project Duration: Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.
Operation Flow: The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.
Team Members: Mateus Matos Montenegro