Meat n Beer Ang Disenyo Ng Tatak by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 A' Design Award na Bronse in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.
BronseGrapika· 2020
Meat n Beer Ang Disenyo Ng Tatak
Client: Meat n Beer
A' Design Award na Bronse Winner in Grapika Category
Verified Award Winner
Verify Award Status for #87395The Design
About Meat n Beer Ang Disenyo Ng Tatak
Ang karne n Beer ay itinuturing na isang punong barko na nagbebenta ng mga espesyal na karne at beers. Ang inspirasyon para sa logo ay nagmula sa pagsasama ng kanilang dalawang produktong pangunahin. Mula sa tradisyonal na mga ulo ng baka na may kanilang mga nakatutok na sungay, nagbago gamit ang isang iconic na disenyo sa isang modernong rustic wire frame vector, nakikipag-ugnay sa iba pang tradisyonal na elemento, ang bote ng beer. Ang unyon ay nasa positibo at negatibong espasyo, sunud-sunuran at elegante sa isang solong simbolo kung saan bumubuo ang teksto at imahe ng isang solong imahe. Ang palalimbag ay gumaganap at naghahalo ng isang lumang istilo ng pang-industriya na font na may mas modernong script.
The Recognition
About the A' Design Award na Bronse
Ang Meat n Beer Ang Disenyo Ng Tatak ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Meat n Beer Ang Disenyo Ng Tatak ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Meat n Beer Ang Disenyo Ng Tatak ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Meat n 'Beer was thought to be a reference store in the sale of Meats and Special Beers. From internationally famous brands to national reference beers, and meats with Kobe Beef from waygu. The logo came from the junction of the two products, uniting in a single symbol, using the negative space for that, where text and image form a single image. The drawing made from straight lines makes a strong and sturdy shape with an artisan shaped style.
- Dimensions & Packaging
- Packaging and the paper bags came in various shapes for each type and size of product.
- Tags
- Meat, beer, store, kobe, brand, logotype, packaging, design, prime
- Production Technology
- Several pieces were produced, from kraf paper bags printed on offset, corten steel facade plate, growler bottle and silk screen printed cups, thermal bags, business cards, wrapping paper and a wooden box with the logo cut out laser for special gifts.
- Design Challenge
- The two main challenges were to use common and well-known forms and used in a unique and innovative way incorporating elegance and authenticity.
- Research
- The survey was conducted with a group of consumers and friends of the owners, both in the preparation of the briefing and in the brand approval focus group.
- Inspiration
- Inspired by the traditional cattle heads with their pointed horns, we transform this iconic design into a modern, rustic wireframe vector shape, interacting with another traditional element, the longneck beer bottle. The two unite in a positive and negative, succinct and elegant way.
- Project Duration
- Started in july 2016, and ended with the opening of the second store in december 2018.
- Operation Flow
- The design was done thinking together with the architecture project, so that the whole of the store and brand was integrated.
- Team Members
- Mateus Matos Montenegro
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