MAU Vegas 2019 Kaganapan by Shreya Gulati

MAU Vegas 2019 Kaganapan by Shreya Gulati is a highly esteemed winner of the very prestigious 2020 A' Design Award na Bakal in Disenyo ng Pag-aanunsyo, Marketing at Komunikasyon Competition Category.

BakalPag-aanunsyo· 2020

MAU Vegas 2019 Kaganapan

by Shreya Gulati

Client: Houndstooth

A' Design Award na Bakal Winner in Pag-aanunsyo Category

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Colors

The Design

About MAU Vegas 2019 Kaganapan

Naka-lock ang Mobile Apps o MAU Vegas ay nangungunkaganapan sa mobile app sa buong mundo. Ito ay nakakaakit ng pinakamalaking mga tatak mula sa Silicon Valley kabilang ang Spotify, Tinder, Lyft, Bumble at MailChimp upang pangalanan ang iilan. Binigyan si Houndstooth ng gawain ng pag-conceptualize, pagdidisenyo at pagpapatupad ng visual na hitsura ng buong kaganapan at pagkakaroon ng digital para sa taong 2019. Habang sinusubukan ng kaganapan na itulak ang mga hangganan sa puwang ng tech, dinisenyo nila ang isang sistema na maaaring kumatawan sa pamamagitan ng visual at imbibe ang madla sa karanasan ng holistically.

The Recognition

About the A' Design Award na Bakal

Ang MAU Vegas 2019 Kaganapan ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang MAU Vegas 2019 Kaganapan ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang MAU Vegas 2019 Kaganapan ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mobile Apps Unlocked or MAU Vegas is the world’s leading mobile apps event. It attracts the biggest brands from Silicon Valley including Spotify, Tinder, Lyft, Bumble and MailChimp to name a few. We were given the mammoth task of conceptualizing, designing and executing the entire event’s visual appearance and digital presence for this year's event. As the event tries to push boundaries in the tech space, we designed a system that could represent that through visuals.
Tags: neon, grotesque, gradient, blends, fluid, tech, mobile, typography, glitch, apps
Production Technology: The designs were conceptualised on paper and then created digitally using Adobe Illustrator and Sketch. The implementation was handled by the client on location. Houndstooth worked endlessly to provide all design collaterals in the dimensions required, which were then printed or projected at the venue.
Design Challenge: The biggest challenge was to create a design guide which can be completely scalable. The designs were printed on several different materials like cloth, canvas, vinyl etc and it was used on every digital screen as well including mobile screens, backlit screens, led panels.
Research: Online research to understand the audience and create an experience for them which will be relatable yet inspiring. We created several different options and experimented with grids, type, colours, and patterns before finalising on the finished design. We also pitched the experiments to people from various sectors to get their feedback. The final result was highly appreciated for its tangibility and uniqueness.
Inspiration: The collaterals were built using bold grotesk typography and neon colours to represent the dynamic and ever-evolving mobile tech industry. The illustrations were also inspired by Dan Flavin, the American artist known for his minimal light installations.
Project Duration: The project started in Jan 2019 and finished in April 2019, and the event took place in MGM Grand, Las Vegas in May 2019
Operation Flow: The audience interacted with the designs in several different formats such as signage, brochures, registration counters, escalators, giveaway bags, presentation screens, walkways, windows clings, etc. By using the designs everywhere the audience was completely immersed with the brand and could relate to its essence of grandiose and magnanimity.
Team Members: Shyamlee Jagtap