Cafe Tunico Ang Disenyo Ng Tatak by Mateus Matos Montenegro

Cafe Tunico Ang Disenyo Ng Tatak by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 A' Design Award na Bronse in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.

BronseGrapika· 2020

Cafe Tunico Ang Disenyo Ng Tatak

by Mateus Matos Montenegro

Client: Café Tunico

A' Design Award na Bronse Winner in Grapika Category

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Verified Award Winner

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Tingnan ang Portfolio Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Cafe Tunico Ang Disenyo Ng Tatak

Isang tatak na isinalin ang kasaysayan ng pamilya. Kape, pamilya, 7 anak at Mr Tunico. Ito ang mga haligi ng kuwentong ito, at iyon ang isinasalin sa logo. Ang disenyo ng kape ay maingat na pinapalitan ang i dot; ang hindi mapaghihiwalay na sumbrero ng kasamahan ay kumakatawan kay Mr Tunico; ang palalimbagan ay kumakatawan sa tradisyon ng pamilya at ang paraan ng handcraft ng paggawa ng kape. Ang isang disenyo ng selyo ay upang kilalanin ang tatak nang mabilis kapag inilapat sa iba't ibang mga lugar at mga bagay na gamit ang T, paunang liham ng Tunico, ang kanyang sumbrero at ang 7 butil sa paligid, na kumakatawan sa 7 bata na pinasa niya ang legacy ng kanyang mga lupain at pananim.

The Recognition

About the A' Design Award na Bronse

Ang Cafe Tunico Ang Disenyo Ng Tatak ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Cafe Tunico Ang Disenyo Ng Tatak ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Cafe Tunico Ang Disenyo Ng Tatak ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gratitude germinated in the heart of the family. Even after Seu Tunico, the patriarch, divided his land among his seven sons, they remained there, their feet planted and engaged in the care of the land that helped raise them. Moreover, it is with all this love and affection that, after 100 years of hard work and experience, they have decided to take the coffee they plant directly to the table of other families, with the brand that translates their story. A coffee made by those who are proud to do what they love. Coffee, family, 7 children and Mr. Tunico Lucas. These are the pillars of this story, and that's what the logo translated into. The coffee design discreetly replaces point i. The inseparable companion hat represents Mr. Tunico. Typography represents the whole family tradition and the artisanal method of coffee production. A seal is a way of identifying the brand quickly and can be applied to various places and objects. In it we use the T, initial letter of Tunico, with his hat, which always accompanies him, and the grains around, representing the 7 children to whom he passed the legacy of his lands and crops.
Dimensions & Packaging: The packages are filled with roasted coffee and coffee beans, ranging from 250g, 500g and 1kg each. The business cards have standard measures of 5cm x 9cm closed, with a fold.
An institutional film was created for the brand with placement in social media in FullHD.
Tags: Brand, logotype, coffee, design, packaging, brazil, arabia, handcraft, craft, family made, 100%, 100 years, handmade
Production Technology: For the Cafe Tunico brand project, were used a variety of materials in the applied parts. Packaging with aluminum inner lining and screen printing in CMYK and a golden Pantone. Special business cards for sellers with printed price lists, billboards and banners. Special packaging is being developed for the brand's premium version on kraft paper with silkscreen, vinyl sticker and a special seal on hot wax.
It was created and produced a film for online placement on social media, filmed on the farm and with Mr. Tunico and his wife.
Design Challenge: The roots of the family were built through the coffee. As a child, Mr. Tunico dealt with the planting. Time passed, the family growing, and the coffee was still there, firm and strong. It is more than a seed, it is the translation of all this union. And now, the coffee will not only be produced there, it will be packed and will come to the table of other families.
So bringing all these references was our biggest challenge.
Research: A market research was done to diagnose the most common and generic design styles so that the brand could differentiate itself in a strong and coherent way.
Inspiration: The inspiration for this project came from family history and its intrinsic relationship with coffee. Mr. Tunico's grandparents planted the seed that gave rise to the love of coffee. Generations of their families are fruits of this passion. It was with all this love and affection that, after 100 years of hard work and experience, decided to bring the family coffee to all Brazilians. A coffee made by those who are proud to do what they love. 100 years of family, 100% artisan coffee.
Project Duration: February 2018 to may 2019
Operation Flow: The brand have a design that brings tradition of the family in its core, but imposes itself as a modern and current brand, Because of it, it attracts the target audience, as well as establishing itself as a brand of quality and strong in the acting market, with fantastic results in a very short time.
Image Credits: Image credits to Mateus Matos Montenegro and Avalanche Vitória.
Video credits to Mateus Matos Montenegro and Avalanche Vitória.