C'YiShu Primary Function: Pagkakakilanlan ng Korporasyon by Wang Zhiqi

C'YiShu Primary Function: Pagkakakilanlan ng Korporasyon by Wang Zhiqi is a highly esteemed winner of the very prestigious 2020 A' Design Award na Pilak in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.

PilakGrapika· 2020

C'YiShu Primary Function: Pagkakakilanlan ng Korporasyon

by Wang Zhiqi

Client: WangZhiqi

A' Design Award na Pilak Winner in Grapika Category

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Verified Award Winner

Verify Award Status for #91288

View at A' Design Award Press Release Award Badge

Colors

The Design

About C'YiShu Primary Function: Pagkakakilanlan ng Korporasyon

C'YiShu ay isang pagkakakilanlan ng korporasyon na nilikha para sa isang studio na pinagsasama ang disenyo ng arkitektural na interior at edukasyon sa piano. Ang pagkakakilanlan ay binuo sa paligid ng isang pasadyang simbolo na pinag-uugnay ang mga karakter na Tsino sa spatial na anyo. Ang mga auxiliary graphics ay kumakatawan sa mga larangan ng negosyo ng studio, na kinabibilangan ng disenyo, piano, kape, at kasangkapan. Gumagana ang simbolo bilang isang kumpletong biswal na sistema sa halip na iisang logo lamang. Kabilang sa mga aplikasyon ang mga notebook, business card, sobre, telang bag, at brotse, na gawa gamit ang silver printing, white hot stamping, espesyal na papel, at metal laser cutting.

The Recognition

About the A' Design Award na Pilak

Ang C'YiShu Primary Function: Pagkakakilanlan ng Korporasyon ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang C'YiShu Primary Function: Pagkakakilanlan ng Korporasyon ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang C'YiShu Primary Function: Pagkakakilanlan ng Korporasyon ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Designer have finished the customization of the unique symbol for project, and by filling in the auxiliary graphics representing multiple business forms, the logo is an overall and systematic visual symbol instead of a simple logo. A variety of graphics accomplish the production of a rich, complete and unique brand system, easy to to remember and spread.
Dimensions & Packaging: Notepads82mmx190mm, notebooks105mmx148mm, sketch book210mmx297mm, business cards50mmx90mm/50mmx50mm, cards, cloth bags340mmx410mm ，envelope100mmx200mm，File pocket180mmx250mm，Work card70mmx10mm，Brooch20mmx22mm
Tags: visual communication design
Production Technology: Printing silver Hot stamping white Specialty paper Metal laser Hollowing
Design Challenge: Find the appropriate design language to reflect the connotation of the industry and brand
Research: The logo combines Chinese characters with spatial form skillfully, and impresses the audience in the communication process through its diversified design of the unique symbols.
Inspiration: Dominated by architectural interior design, it combines piano education with the concepts of "Chi" and Sense of Space, aiming to build itself into a studio of diverse spaces for design, piano, coffee, and furniture.
Project Duration: The project started in November 2018 in Xi'an and finished in March 2019 in Xi'an, and was won Golden Pin Design Award 2019
Operation Flow: Designer have been weighing the use of different graphics to represent corresponding business forms, making repeated trials on the use of stripes of various thickness and gradient, and trying to obtain the effect of detail control as desired.
Team Members: WangZhiqi