Borboleta Primary Function: Sistema ng Tatak ni Juan Eugenio Mallo Camera

Ang disenyo na Borboleta Primary Function: Sistema ng Tatak ni Juan Eugenio Mallo Camera ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2020 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

PilakGrapika· 2020

Borboleta Primary Function: Sistema ng Tatak

ni Juan Eugenio Mallo Camera

Kliyente: Balko Argentina S.a

Nagwagi ng A' Design Award na Pilak sa Kategoryang Grapika

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Ang Disenyo

Tungkol sa Borboleta Primary Function: Sistema ng Tatak

Ang Borboleta ay isang sistema ng tatak na nilikha para sa dalawang network ng gas station na pag-aari ng iisang grupo ng may-ari sa Brazil. Ang Dislub ay tumatakbo sa hilagang-silangan at ang Equador naman ay sa hilaga, at pareho itong network na pinapanatili ang kani-kanilang pangalan. Isang ibinahaging simbolo na hugis paruparo ang nag-uugnay sa dalawang tatak. Ang paruparo ay tumutukoy sa transpormasyon at pagbabago, at ang balangkas nito ay nagpapaalala rin sa silweta ng teritoryo ng Brazil. Tatlong kulay ang ginamit, isa para sa bawat kumpanya at isang ikatlong kulay para sa kanilang pagkakaisa. Ang logo ay itinayo batay sa isang grid na nakabatay sa module.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang Borboleta Primary Function: Sistema ng Tatak ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Borboleta Primary Function: Sistema ng Tatak ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Borboleta Primary Function: Sistema ng Tatak ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: The design team achieved the goal of develop a new brand for two different companies that belonged to the same owner group. Dislub and Equador are gas station nets that operates in Northeast and North of Brasil respectively; working independently one respect of the other, and from now on they'll show the same image but mantaining his own name. That was the design challege: to give one logo for two related, but at the same time independent and completely different brands; using color, shapes and same graphic structure to get the work done.
Mga Sukat at Packaging: (Standing Billboard - Structure) Width 7300mm x Height 5300mm
(Ad Display) Width 6850mm x Height 3950mm
Mga Tag: Logo, Branding, Brazil, Butterfly, Borboleta, Identity, Corporate, Symbol
Teknolohiya sa Produksyon: The design team constructed the logo with a module-based grid that allowed us to obtain a smooth and well-shaped design.
Hamon sa Disenyo: The design team faced the challenge of representing two different brands with the same image but keeping both individualities, and instructed to present a well-adjusted solution for both brands with neither one being more important than the other. The team had to honor the previous colors so they identified the most representative one for each brand and added a third one to symbolize the union of both companies.
Pananaliksik: The isotype, the more characteristic element of the logo, represents a butterfly: a symbol strongly associated with nature, but also express a certain degree of Brazilian national spirit, therefore, the isotype also resembles the silouhette of the Brazilian territory. In addition the design team choose an unique color, purple, that represents the union of the two companies and sets them apart from the competitors in gas station market.
Inspirasyon: The main concept were: union, rebirth, transformation and modernism. The design team took the image of a butterfly that universally represents a symbol of powerful transformation, change, hope and renewal. The isotype is common to both brands and shows three significant colors, two representing the companies and the third representing the future.
Tagal ng Proyekto: The design team began working in the second quarter of 2017 and the complete project was finished and approved to Dislub Equador Board of Directors in December of the same year. During the first quarter of 2018 the design team continued working with all the applications of the new brand.
Daloy ng Operasyon: By sharing both companies the same symbol a clear link will make the client's mind connect both companies as one.
Mga Miyembro ng Koponan: Juan Eugenio Mallo Camera
Diego Adrián Beas