Terark Disenyo ng Visual Identity ni Tong Wen

Ang disenyo na Terark Disenyo ng Visual Identity ni Tong Wen ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2020 A' Design Award na Bakal sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

BakalGrapika· 2020

Terark Disenyo ng Visual Identity

ni Tong Wen

Kliyente: Tong Wen

Nagwagi ng A' Design Award na Bakal sa Kategoryang Grapika

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Mga Kulay

Ang Disenyo

Tungkol sa Terark Disenyo ng Visual Identity

Ang Terark ay isang visual identity na idinisenyo para sa isang kumpanya ng teknolohiya na nagbibigay ng mga serbisyo sa big data processing. Ang disenyo ay batay sa isang dot matrix na pinagsama sa ilang gradient na kulay. Ang mga tuldok na maayos na nagkakadugtungan ay bumubuo sa letrang T, ang unang letra ng pangalan ng kumpanya. Maraming gradient shader ang inihanda upang maiakma ang identity sa iba't ibang gamit. Isang custom font at dot pattern ang inihatid din para sa paggamit sa print at iba pang materyales. Inilapat ang identity sa mga brochure, yearbook, name card, at water bottle.

Ang Pagkilala

Tungkol sa A' Design Award na Bakal

Ang Terark Disenyo ng Visual Identity ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Terark Disenyo ng Visual Identity ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Terark Disenyo ng Visual Identity ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Terark is a tech company providing big data processing services. The mission of visual identity was to stand out Terark from all the competitors and demonstrate the business of the company. Finally, after iteration, the design concept was narrowed down to dot matrix with multiple kinds of gradient color. Smoothly connected dots form a shape of T, which represents the first letter of the company name. At the same time, multiple gradient shaders would be provided to customer, which enriches the use cases and also shows the business services could be expanded and beyond the expectation.
Mga Sukat at Packaging: Multiple design unites were created, which were in different sizes and on surfaces such as brochures, yearbooks, name cards and water bottles.
Mga Tag: Technology, branding, identity, logo, font
Teknolohiya sa Produksyon: Custom font was designed to suit in this case. Multiple gradient shaders were also provided. Moreover, a dot pattern was also delivered so that the customer could use it as the background in some print out or other materials.
Hamon sa Disenyo: As the branding identity was aiming to look simple and modern, it was really hard to delivery a design which could stand out from all the competitors, because they usually look very similar. How to make it special and appealing was the biggest challenge.
Pananaliksik: Several rounds of qualitative research were conducted to collect feedback, in order to ensure the delivery was perceivable and appealing. The final goal was to impress the future customers of Terark, so we also reached out to the potential customers to gain more insights.
Inspirasyon: Exploring various approaches and conducting user research are great ways of inspiration. Visually, an agreement with the client was made, which was simple and modern. The final design idea was enlightened by the movie The Matrix. Therefore, the brand identity should convey a combined feeling of sense of wonder and future technology, which exactly shows the spirit of Terark - creating a new world.
Tagal ng Proyekto: This project took 3 month from end to end. Main design part was done in San Francisco.
Daloy ng Operasyon: First of all, brainstorming was a great way for generating multiple ideas at the beginning. However, leveraging various methods to merge ideas and evaluate ideas was difficult to some extent, which was crucial to the quality of final outcome. Therefore, the iteration of design usually took most effort in design process. Meanwhile, clients played an important role, because they could bring the insights to the specific industry. Listening to the clients was involved all the time, which ensured the final delivery met their expectation.