ODTU Sanat 20 Ang Disenyo Ng Visual Na Pagkakakilanlan by Kenarkose Creative

ODTU Sanat 20 Ang Disenyo Ng Visual Na Pagkakakilanlan by Kenarkose Creative is a highly esteemed winner of the very prestigious 2020 A' Design Award na Pilak in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.

PilakGrapika· 2020

ODTU Sanat 20 Ang Disenyo Ng Visual Na Pagkakakilanlan

by Kenarkose Creative

Client: Middle East Technical University

A' Design Award na Pilak Winner in Grapika Category

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Colors

The Design

About ODTU Sanat 20 Ang Disenyo Ng Visual Na Pagkakakilanlan

Para sa ika-20 taon ng ODTU Sanat, isang taunang ginanap na pagdiriwang ng sining ng Middle East Technical University, ang kahilingan ay bumuo ng isang visual na wika upang i-highlight ang kahihinatnan ng 20 taon ng pagdiriwang. Tulad ng hiniling, ang ika-20 taon ng pagdiriwang ay binigyang diin sa pamamagitan ng paglapit dito tulad ng isang sakop na piraso ng sining na unveiled. Ang mga anino ng parehong kulay na mga layer na bumubuo sa mga numero 2, at 0 ay lumikha ng isang 3D ilusyon. Ang ilusyon na ito ay nagbibigay ng pakiramdam ng kaluwagan at ang mga bilang ay mukhang natutunaw sila sa background. Ang matingkad na pagpipilian ng kulay ay lumilikha ng isang banayad na kaibahan sa katahimikan ng kulot 20.

The Recognition

About the A' Design Award na Pilak

Ang ODTU Sanat 20 Ang Disenyo Ng Visual Na Pagkakakilanlan ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang ODTU Sanat 20 Ang Disenyo Ng Visual Na Pagkakakilanlan ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang ODTU Sanat 20 Ang Disenyo Ng Visual Na Pagkakakilanlan ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As per the request from the institution, the 20th year of the festival was emphasized by approaching it like a covered art piece to be unveiled. Shadows of the same colored layers that form the numbers 2, and 0 created a 3D illusion. This illusion gives the feeling of relief and the numbers look like they melted into the background. The vivid color choice creates a subtle contrast with the tranquility of the wavy 20. The visual identity was adopted to many printed and digital media in various sizes.
Dimensions & Packaging: The smallest printed material was the event program brochure with the dimensions of an A6 sized paper. The biggest printed materials were the banners hanged outside the Metu Culture and Convention Center with the dimensions of 5m x 8m.
Tags: Visual Identity, Visual Communication, Graphic Design, Branding
Production Technology: As in each year of the festival, the visual identity was supposed to be mostly projected through printed materials. The design idea for the 20th year required the sense of depth and this depth was achieved by the careful use of shadows in between the same colored layers to give the sense of a relief surface.
Design Challenge: Odtu Sanat administrative committee is a crowded team consisting of members with various design and fine arts backgrounds. The creative challenge was to come up with a design idea that could bring together the challenging opinions of the committee into a single system. In addition, visibility, legibility, noticeability were the most important challenges since there were many printed and digital materials to be designed and produced.
Research: This was the fourth consecutive year of the team designing the visual identity system for Odtu Sanat. Also, being graduated from Odtu the whole design team is quite familiar with the university values and its identity. Therefore, the research phase for this project was done both consciously during the design process but it was also supported subconsciously by the knowledge came from the familiarity with the institution.
Inspiration: Odtu Sanat is an annually held art festival by one of the most successful state universities of Turkey, Middle East Technical University. The festival is centered around an exhibition under the established theme of the year and is supported by various events that last about a month. For the 20th year of the festival, the request from the institution was to build a visual language to highlight the consequent 20 years of the festival.
Project Duration: The project started in October 2018 in Ankara and finished in March 2019.
Operation Flow: Metu campus is the biggest green area in Ankara thanks to its large forest that accompanies its own natural habitat. The whole campus was once a vast arid land and is the outcome of the Metu Afforestation Project. The biggest challenge was to be easily recognized in this green campus. In order to immediately grab the attention of the audience, a distinctive vibrant coral color was selected that stands out among the shades of green.
Team Members: Merve Okcu
Gizem Akdag
Haktan Aksu
Pelin Bilgin
Image Credits: All visual materials were designed and produced by Kenarkose Creative.