Hak Hi Kong Yong Isang Harbor Rebranding by Shih Pei, Huang and Chia Lin, Wang

Hak Hi Kong Yong Isang Harbor Rebranding by Shih Pei, Huang and Chia Lin, Wang is a highly esteemed winner of the very prestigious 2020 A' Design Award na Pilak in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.

PilakGrapika· 2020

Hak Hi Kong Yong Isang Harbor Rebranding

by Shih Pei, Huang and Chia Lin, Wang

Client: National Yunlin University of Science and Technology

A' Design Award na Pilak Winner in Grapika Category

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Colors

The Design

About Hak Hi Kong Yong Isang Harbor Rebranding

Ang panukala ay gumagamit ng tatlong konsepto upang muling itayo ang CI system para sa Yong-An fishing Port. Ang una ay isang bagong logo na lumilikha ng tiyak na visual material na nakuha mula sa mga kultural na katangian ng pamayanan ng Hakka. Ang susunod na hakbang ay isang muling pagsasaayos ng karanasan sa libangan, pagkatapos ay lumikha ng dalawang character na maskot na kumakatawan sa at hayaan silang lumitaw sa mga bagong atraksyon para sa paggabay sa turista sa port. Huling ngunit hindi bababa sa, nagpaplano ng siyam na mga lugar sa loob, na nakapalibot sa mga aktibidad sa libangan at masarap na lutuin.

The Recognition

About the A' Design Award na Pilak

Ang Hak Hi Kong Yong Isang Harbor Rebranding ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Hak Hi Kong Yong Isang Harbor Rebranding ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Hak Hi Kong Yong Isang Harbor Rebranding ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The proposal use three concepts to rebuild the CI system for Yong An Fishing Port.
The first is a new logo creating with specific visual material extracted from cultural characteristics of the Hakka community.
Next step is a reinvestigation of entertainment experience, then create two mascot characters representing and let them appear in new attractions for guiding tourist into the port.
Last but not least, planing nine spots inside, surrounding with entertainment activities and delicious cuisines.
Dimensions & Packaging: In order to make the new identity color scheme coherent with original colors of existed buildings on the site of Yong An Fishing Port and unifying the whole vision sight, four distinguished color are picked from the surrounding buildings as standard color plan.
Tags: Yong An Fishing Port rebranding and early recreation resource planning
Production Technology: Except for consanguinity, HAK HI KONG will make any guest who playing through the sceneries of the Yong An Fishing Port becomes a Hakka people inadvertently. The meaning of guest and Hakka are same in Traditional Chinese Characters, but represent two different explanations.
Inspiration: Taiwan is an island country owning numerous of ports, and there is only one of them belongs to the Hakka people, the Yong An Fishing Port, which consist of Hui shi Hakka a branch of Hakka and live by the sea, but this fishing port isn’t different of others in Taiwan, and that also is the inspiration source of the proposal creation.
The proposal creates a new visual style and concept that only belongs to the Hakka, make it become the truly Hakka’s port for its rich cultural visual identity.
Team Members: Chia Lin,Wang